Customers are considered to be the key asset for any of the organization as they help in evaluating their growth successfully. In order to enhance the overall performance of any organization, the quality and the production strategy plays the most significant role. The management team needs to focus on the preferred needs of the customers within that particular market segment concerned. Qualities of the products along with the services are two of the most crucial factors that need to be considered on top priority in order to enhance the profitability of the firm (Amararachchi, Perera, and Pulasinghe, 2014). There are several firms who have critically used the different types of the techniques to enhance the productivity rate and this has created a great impact on the minds of the concerned. Targeting, segmentation, and positioning are three of the important factors which help in evaluating the preferred growth of the particular firm. The strengths, as well as the weaknesses of a particular firm, needs to be identified as this will help in improving the weakness of that firm and will boost the strengths in a perfect direction. The article on gold star reveals the desired fact that it has segmented its respective customers into three of the crucial groups such as the franchises customers within the restaurants and the retail customers (Deepa, 2014). The segmentation of the different customers plays the crucial role in the identification of the demands and the needs of the customers. The segmentation is the dividing up of the consumers as per their similar choices and this helps in providing them satisfactory services and products as per their needs. Gold star has defined the different characteristics features for each segment of the customers concerned. Convincing the customers is one of the difficult tasks for the different companies in order to increase the selling of their products. Therefore several other strategies have been incorporated into many of the well-known firms in order to attract a large number of the customers towards their firm. It has become important to learn from the experiences of the different customers regarding their perception of selecting the products as this will enhance the performance of the firm. Establishment of the franchises of the different firms in different market regions evaluates the brand name of the firm and this helps in capturing the entire market segments with great ease. The selections of the demographics, as well as the locations, are crucial to setting up of the preferred business of any firm. The manager, as well as the senior executives within the management team, executes the most significant role in developing the entire business process for the firm (Fabozzi and Markowitz, 2011). Moreover, there is a crucial need for evaluation of the desired services and products features which mainly occurs from various means.
Improvement in the managing process leads to bring out the positive outcomes for any of the concerned firm. There are several tools used by many of the well-known firms in order to increase the quality of the products along with the services offered to the customers. The order fulfillment process needs to be checked in order to verify that the order is successfully delivered to the respective customers (Harris, McCaffer, and Edum-Fotwe, 2013). The flowchart of the order fulfillment process should contain certain steps such as receiving the order, picking up the parts, moving to inspection, checking order, moving to packaging, packing up the parts, moving to shipping and finally shipping to the respective customers. The qualities of the concerned products are of immense importance and it needs to be verified in order to maintain the appropriateness of the products (HORÁNYI, MILE, and SZÅ°CS, 2011). Quality system of any of the product plays the most significant role for firms as it attracts a large number of the customers towards the organization. Verification of the order placed by the customers is important as it reflects the quality and the quantity of the order including the price. Next, is the checking the sheet for recording times as this will help in identifying the order placed is correct by the customer. In the entire process, the delivery time and the delivery process of the order need to be improved as per the satisfaction of the customers as this will help in evaluating the quality of the products offered to the concerned customers (Jacobs, 2009). Various articles on the managing of the business environment critically reflect that the opportunities to the concerned employees need to be provided as it helps in enhancing the productivity as well as the profitability of the concerned organization. The senior managers, as well as the executives, need to take active participation in monitoring the entire business as well as the production process. It has been seen that discussions and direct contact with the customers of managers as well as the departments head bring out positive outcomes for the firm. Therefore, the managers along with the other employees need to work as per the desired demands as well as the needs of the customers prevailing within the particular market segments as this will help in evaluating the brand reputation of the customers on a large scale. The role of the order fulfillment process plays very crucial role in satisfying the customers. If the customers are not satisfied then they may switch to another company which is a threat to the concerned firm. In order to make the customers happy, the firm needs to follow the framework of the order fulfillment process as this will retain the customers within the organization which will finally result in increasing the profitability of the respective firm (Kanazawa, 2003). Time management is another process which needs to be monitored successfully as the expectations of the customer regarding the delivering of the products should not be hampered. Considering the order placed by the customers, it is important to look upon the delivery of the products as mentioned by the firm i.e. the quality, quantity along with the price should be verified as these are import elements which many hamper the expectations of the respective customers. Furthermore, research of the entire segments of the markets, as well as the needs and the expectations of the customers, are of immense importance as it helps in managing the entire improvement process related to the production or the promotional strategies formed by the firm (Karamchandani et al., 2014). The complete and effective research of the respective market segments will help in identifying the problems of the customers and then the ways for solving these problems could be generated. Collaboration in the working styles of the different employees within the workplace will help in bringing out the best possible outcomes for the particular firm. The use of the DMAIC theory is viable in the case of solving the issues coming between the delivering of the products to the customers and managing the improvement process including the order fulfillment process within the organization.
The use of Six-Sigma is beneficial for the management as well as the improvement process regarding the quality of the concerned products that are going to be delivered to the customers. the articles reflect the desired fact that at some point in time the service level got significantly dropped at CIGNA Corporation and this was a major threat for their corporation in order to sustain within the concerned marketplace segments. The changing of the different computers software’s as well as the entire systems also contributed towards the failing of the service levels at CIGNA Corporation. The dropping of the respective service levels resulted in a migration of the clients’ to various other firms and also resulted in decreasing of the share prices within the market segments (Latest CADverters provide major productivity and operational improvements, 2008). Therefore, there was a crucial need to implement the technology of Six-Sigma in order to bring out the previous stability of the firm related to the management along wit the improvement process of the firm. Before moving to the other process and the approach of Six-Sigma it is important to understand the actual definition of Six-Sigma. It is the disciplined approach or approach which helps in eliminating the issues, errors or the defects coming between the development processes of the respective products delivered by a firm to its respective customers (Latest CADverters provide major productivity and operational improvements, 2008). The Six-Sigma includes up the entire transactional to manufacturing as well as products to its services. Therefore, the approach of Six-Sigma helps in improving the overall quality of the products along with the services. A defect in the services or the products delivered by the concerned customers can lead to the migration of the customers towards t6he other companies available within the respective marketplaces. In order to retain the customers within the particular organization, it is imperative to look at the basic needs of those customers residing within the segmented markets (Long and Dhillon, 2015). As to successfully execute the complete process of Six-Sigma, a structure regarding the roles of the different members needs to be developed as this will help in completing the allocated tasks within the time frame provided. The champion is the center manager which looks after the whole Six-Sigma process and is responsible for facilitating the program or for the deployment of the program (Nishi, 2008). Next, is the Master Black Belt who is responsible for the development of the network of Six-Sigma and provides the required training n the entire matter to the respective employees within the firm. The rest are the members of the complete Six-Sigma process which helps in successfully executing the process.
The employees or the team members needs to be properly trained regarding the different process included within the Six-Sigma process as this will help in taking the entire management process towards the right direction and will also help to remove the defects coming between the execution of the concerned process.
The team members need to understand the defects as well as the issues coming from the manufacturing to the transactional process (Peng, 2009). The project initiation depends on the senior executive or which the head of the group and the next steps involved within the Six-Sigma process are followed by the other employees. After the initiation process, next comes the examination or scheduling of the process which is then followed by the resource allocation (Rego et al., 2011). The allocation of the resources needs to be perfect as this involves a certain amount of the risk regarding the quality of the products or the services involved during the manufacturing process. first of all the issues as well as the defects between the execution of the entire manufacturing or the transactional process needs to be identified with the help of the suitable techniques and then it should be followed by the rectification process as this will help in bringing about the required change for the development of the business process of the firm. the use and the implementation of the Six-Sigma are considered to be of immense importance as this enhances the overall improvement process executed within the concerned organization. There should be a monitoring department which will help in monitoring the entire business procedure as it will help in assuring the complete quality of the products along with the services as per the expectations of the consumers concerned. Training of the different team members involved in the process is crucial as they help in improving the overall quality of the complete execution of the Six-Sigma process (Stroke: latest treatment options in acute management, 2015). The delivery system is under immense considerations the delivery of the suitable products, as well as the services, need to be s per the satisfactory demands of the consumers (The latest trends in the improvement of legal regulation of land property relations, 2016). The satisfactions of the customers helps in improving the overall brand image of the respective firms and therefore the management process needs to be enhanced as per the expeditions of the customers so that the best quality of the products and the services can be easily delivered to all of the consumers concerned.
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