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MARK1800 Marketing Essentials

tag 1 Download 14 Pages / 3,279 Words tag 18-11-2020
  • Course Code: MARK1800
  • University: De Montfort University
    icon is not sponsored or endorsed by this college or university

  • Country: United Kingdom


Task 1

Explain the key roles and responsibilities of the marketing function.

Analyse how the external (macro) environment may influence and impact the marketing activity of your business at M&S. (use PEST analysis).

Explain how the roles and responsibilities of marketing are related within the context of M&S.

Analyze the importance of interconnection between marketing and following departments at M&S limited.

  1. Finance
  2. HR
  3. Production

In a report:

  • Critically analyze and assess the marketing mix for your business (optional)
  • Critically analyze and assess the challenges that the marketing department faces when collaborating / interrelating with other departments.

Task 2

Compare the ways in which M&S applies the marketing mix to the marketing planning process to achieve business objectives.
Using your knowledge as a Marketing Assistant, evaluate different tactics applied by M&S and Next to demonstrate how business objectives can be achieved.

Task 3

Your Marketing Plan’

Considering the existing issues at M&S you need to devise a marketing plan that must include the following:

Produce and evaluate a basic marketing plan for M&S.

Evidence based marketing plan for M&S.

For this you need to add the following to your marketing plan for M&S.

  • Devise a good Marketing Budget.
  • Suggest improved Market Segmentation
  • Suggest improved Targeting strategies
  • Suggest improved Positioning.

As a marketing assistant, design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives for M&S.

You need to discuss the 7Ps instead of 4Ps:

Extended marketing mix (suggest improved 7Ps for M&S to improve the existing situation)

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Total 14 pages

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