The considered article has been established for the purpose to gain an in-depth understanding of the experience, behavior, and journey of the customers of Apple. The conducted research presented through the article indicative of the fact that in the current scenario consumers prefers to make communication with the business enterprises through multiple touch points (Lemon & Verhoef, 2016). The article says that such recent trend in customer behavior determines that this is probably a high time when business firms should start integrating their external stakeholders with the internal business function to gain positive customer responses and stable relationship with them.
Following the major aim of the concerned article which is to have a clear understanding of the complex attitude of the customers, the author has given stress upon qualitative research. The article establishes its core aspects by evaluating several historical resources in the context of customer experience (Lemon & Verhoef, 2016). Alongside, the article has made a serious attempt to showcase the way in which customer journeys and experiences are related can be handled with customer management.
The research article is relevant enough for understanding that instead of having a handful of statistic tools for quantitative research; qualitative thematic analysis method is significant sufficiently to get to the root of critical matters like the considered one. The outcome could not have been obtained without pertaining the existing concepts and literature. As opined by Creswell (2013), thematic research style in qualitative analysis is used less though it is powerful enough to establish a new hypothesis. The article finally showcased some significant points through which future researcher can undertake research studies on the same subject matter.
In the current scenario, enterprises like Apple prefer to take market research to gain customer opinions through conducting surveys on buyers. Therefore it seems understandable that primarily quantitative research process is the first preferences for most of the business organization. On the other side, a question may arise about the importance of doing thematic qualitative research to understand customer behavior (Lehnert et al., 2016).
Quantitative market research may provide a handful of numerical data which could not be understood without the help of qualitative thematic research. As opined by Duggleby & Williams (2016), the thematic analysis in qualitative method paves the way for gaining better perception regarding the on field data acquired through the random survey. The concerned article could not have been prepared if there have not been supporting for quantitative data. Most importantly, the purpose of the article is found to be established on particular numerical data regarding the complex behavior of consumers. Therefore, it can be deducted that in market research, qualitative and quantitative thematic research methods are correlated with each other.
Therefore, alongside presenting historical perspective regarding customer experience, the article proves another major fact that is the thematic analysis of qualitative method is equally important for market research in comparison with quantitative studies. It is, therefore, understandable that market research which is an essential tool for communication with the customer and gaining the response from them executes fruitfully with the help of both qualitative and quantitative research methods.
Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approach. Sage publications.
Duggleby, W., & Williams, A. (2016). Methodological and Epistemological Considerations in Utilizing Qualitative Inquiry to Develop Interventions.Qualitative health research, 26(2), 147-153.
Lehnert, K., Craft, J., Singh, N., & Park, Y. H. (2016). The human experience of ethics: a review of a decade of qualitative ethical decisionâ€making research. Business Ethics: A European Review, 25(4), 498-537.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding Customer Experience Throughout the Customer Journey 1. Journal of Marketing.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2017). Market Research And Consumer Behavior Understanding. Retrieved from https://myassignmenthelp.com/free-samples/market-research-and-consumer-behavior-understanding.
"Market Research And Consumer Behavior Understanding." My Assignment Help, 2017, https://myassignmenthelp.com/free-samples/market-research-and-consumer-behavior-understanding.
My Assignment Help (2017) Market Research And Consumer Behavior Understanding [Online]. Available from: https://myassignmenthelp.com/free-samples/market-research-and-consumer-behavior-understanding
[Accessed 05 December 2019].
My Assignment Help. 'Market Research And Consumer Behavior Understanding' (My Assignment Help, 2017) <https://myassignmenthelp.com/free-samples/market-research-and-consumer-behavior-understanding> accessed 05 December 2019.
My Assignment Help. Market Research And Consumer Behavior Understanding [Internet]. My Assignment Help. 2017 [cited 05 December 2019]. Available from: https://myassignmenthelp.com/free-samples/market-research-and-consumer-behavior-understanding.
MyAssignmenthelp.com delivers assignment help to millions of students of USA. We have in-house teams of assignment writers who are experts on wide ranges of subjects. We have appointed teams of native writers who provide assignment help to students in New York City and all over the USA. They are skilled assignment writers who successfully cater to search terms like do my assignment in the USA
Answer: Introduction With the changes in economic condition and ramified business challenges, each and every organization wants to expand their business internationally to achieve the global success and growth. The whole world is shrinking and there is interconnection of the economies of different nations. The globalisation in the business has been taking momentum throughout the time. It has not only given opportunities to organization to exp...Read More
Answer: Introduction In recent years Telstra Company has always been in motion and ever changing to adapt to changes in the global markets. Internal communication plays a significant role in an organization especially when a company is in transition (Benson, 2014). However, with the increasing globalization and increase in millennial workforce, this has caused internal communication challenges in Telstra (Popper, 2011). Globalizat...Read More
Answer: Introduction An international marketing plan is the multinational process of planning and executing the conceptions, promotion, pricing and others. This is an international marketing plan which evaluates the realistic market options for the selected country by the organisation. The aim of the report is to determine the potential market segment of the company that includes the target markets in the selected country. This assessme...Read More
Answer Rationale There are several reasons as to why the United Kingdom is an excellent market for Yellow Tail wine to venture. For instance, there are various trade routes that link the UK market which makes it viable for Yellow Tail to establish its businesses and curve a market share in the wine industry. More so, United Kingdom has a higher per capita income which implies that people have enough money to spend on imported and luxurious pr...Read More
Answer: Introduction The research focuses on the impact of social media on the buying behaviour of customers. As pointed out by Rodriguez, Peterson and Ajjan (2015) in the modern world, most of the activities undertaken by a person are directed by social media. Therefore, it can be said that while purchasing any product, review provided in the social media remains a reliable source of verification. The research focuses on such impact ...Read More
Just share your requirements and get customized solutions on time.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
Thank you for helping to complete this assignment with such ease. You have lifted the grief in this situation.
were there when i needed them most with good grade. Great work, easy to navigate we and representatives know how to assist. Good job!
I was impressed with the ideas discussed in the assignment. Few grammar mistakes had to be corrected but good work in general.
IM GLADE TO INFORM YOU THAT I PASSED MY ASSIGNMENT AND I GET FULL MARKS ON IT AND I THANKS TO THE EXPERT