$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Market Research And Consumer Behavior Understanding

tag 1 Download3 Pages / 667 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Create an article summary based on business and/or news article taken from a scholarly marketing research publication pertaining to a consumer based marketing research topic. The idea is to see how the concepts I am learning in class apply to the real world. I am learning about the marketing research process and proposals, such as qualitative and quantitative research methods.



The considered article has been established for the purpose to gain an in-depth understanding of the experience, behavior, and journey of the customers of Apple. The conducted research presented through the article indicative of the fact that in the current scenario consumers prefers to make communication with the business enterprises through multiple touch points (Lemon & Verhoef, 2016). The article says that such recent trend in customer behavior determines that this is probably a high time when business firms should start integrating their external stakeholders with the internal business function to gain positive customer responses and stable relationship with them.

Following the major aim of the concerned article which is to have a clear understanding of the complex attitude of the customers, the author has given stress upon qualitative research. The article establishes its core aspects by evaluating several historical resources in the context of customer experience (Lemon & Verhoef, 2016). Alongside, the article has made a serious attempt to showcase the way in which customer journeys and experiences are related can be handled with customer management.

The research article is relevant enough for understanding that instead of having a handful of statistic tools for quantitative research; qualitative thematic analysis method is significant sufficiently to get to the root of critical matters like the considered one. The outcome could not have been obtained without pertaining the existing concepts and literature. As opined by Creswell (2013), thematic research style in qualitative analysis is used less though it is powerful enough to establish a new hypothesis. The article finally showcased some significant points through which future researcher can undertake research studies on the same subject matter.

In the current scenario, enterprises like Apple prefer to take market research to gain customer opinions through conducting surveys on buyers. Therefore it seems understandable that primarily quantitative research process is the first preferences for most of the business organization. On the other side, a question may arise about the importance of doing thematic qualitative research to understand customer behavior (Lehnert et al., 2016).

Quantitative market research may provide a handful of numerical data which could not be understood without the help of qualitative thematic research. As opined by Duggleby & Williams (2016), the thematic analysis in qualitative method paves the way for gaining better perception regarding the on field data acquired through the random survey. The concerned article could not have been prepared if there have not been supporting for quantitative data. Most importantly, the purpose of the article is found to be established on particular numerical data regarding the complex behavior of consumers. Therefore, it can be deducted that in market research, qualitative and quantitative thematic research methods are correlated with each other.

Therefore, alongside presenting historical perspective regarding customer experience, the article proves another major fact that is the thematic analysis of qualitative method is equally important for market research in comparison with quantitative studies. It is, therefore, understandable that market research which is an essential tool for communication with the customer and gaining the response from them executes fruitfully with the help of both qualitative and quantitative research methods.



Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approach. Sage publications.

Duggleby, W., & Williams, A. (2016). Methodological and Epistemological Considerations in Utilizing Qualitative Inquiry to Develop Interventions.Qualitative health research, 26(2), 147-153.

Lehnert, K., Craft, J., Singh, N., & Park, Y. H. (2016). The human experience of ethics: a review of a decade of qualitative ethical decision‐making research. Business Ethics: A European Review, 25(4), 498-537.

Lemon, K. N., & Verhoef, P. C. (2016). Understanding Customer Experience Throughout the Customer Journey 1. Journal of Marketing.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2017). Market Research And Consumer Behavior Understanding. Retrieved from

"Market Research And Consumer Behavior Understanding." My Assignment Help, 2017,

My Assignment Help (2017) Market Research And Consumer Behavior Understanding [Online]. Available from:
[Accessed 06 July 2020].

My Assignment Help. 'Market Research And Consumer Behavior Understanding' (My Assignment Help, 2017) <> accessed 06 July 2020.

My Assignment Help. Market Research And Consumer Behavior Understanding [Internet]. My Assignment Help. 2017 [cited 06 July 2020]. Available from: delivers assignment help to millions of students of USA. We have in-house teams of assignment writers who are experts on wide ranges of subjects. We have appointed teams of native writers who provide assignment help to students in New York City and all over the USA. They are skilled assignment writers who successfully cater to search terms like do my assignment in the USA


Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

440 Order Completed

99% Response Time

Jack Arens


London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2109 Order Completed

99% Response Time

Emma Zhong

Ph.D in Project Management with Specialization in Project Communications Management

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1896 Order Completed

95% Response Time

Herman Berens

MSc in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

93 Order Completed

100% Response Time

Jackson Mitchell

MiM (Masters in Management) in Supply Chain Management

New Jersey, United States

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

You have demonstrated a good understanding about the technical requirements of IoT. It would have been useful to have specific examples of IoT in use, for example in industrial settings such as a warehouse for supply chain operations or in hospitals ...


User Id: 259199 - 05 Jul 2020


student rating student rating student rating student rating student rating

According to what with the request. Great work has been done. I will definitely ask again. Thank you very much.


User Id: 409054 - 05 Jul 2020


student rating student rating student rating student rating student rating

The first assignment I received did not answer any questions and looked like someone who did not speak English had written it. I was so appalled , I have never felt more ripped off in my life. I ended up having to quickly do the assignment myself wit...


User Id: 427879 - 05 Jul 2020


student rating student rating student rating student rating student rating

Under limited time, my research proposal was reasonably well writings. I really appreciate;)


User Id: 436898 - 05 Jul 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?