Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Market Research And Consumer Behavior Understanding

tag 1 Download3 Pages 667 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Create an article summary based on business and/or news article taken from a scholarly marketing research publication pertaining to a consumer based marketing research topic. The idea is to see how the concepts I am learning in class apply to the real world. I am learning about the marketing research process and proposals, such as qualitative and quantitative research methods.



The considered article has been established for the purpose to gain an in-depth understanding of the experience, behavior, and journey of the customers of Apple. The conducted research presented through the article indicative of the fact that in the current scenario consumers prefers to make communication with the business enterprises through multiple touch points (Lemon & Verhoef, 2016). The article says that such recent trend in customer behavior determines that this is probably a high time when business firms should start integrating their external stakeholders with the internal business function to gain positive customer responses and stable relationship with them.

Following the major aim of the concerned article which is to have a clear understanding of the complex attitude of the customers, the author has given stress upon qualitative research. The article establishes its core aspects by evaluating several historical resources in the context of customer experience (Lemon & Verhoef, 2016). Alongside, the article has made a serious attempt to showcase the way in which customer journeys and experiences are related can be handled with customer management.

The research article is relevant enough for understanding that instead of having a handful of statistic tools for quantitative research; qualitative thematic analysis method is significant sufficiently to get to the root of critical matters like the considered one. The outcome could not have been obtained without pertaining the existing concepts and literature. As opined by Creswell (2013), thematic research style in qualitative analysis is used less though it is powerful enough to establish a new hypothesis. The article finally showcased some significant points through which future researcher can undertake research studies on the same subject matter.

In the current scenario, enterprises like Apple prefer to take market research to gain customer opinions through conducting surveys on buyers. Therefore it seems understandable that primarily quantitative research process is the first preferences for most of the business organization. On the other side, a question may arise about the importance of doing thematic qualitative research to understand customer behavior (Lehnert et al., 2016).

Quantitative market research may provide a handful of numerical data which could not be understood without the help of qualitative thematic research. As opined by Duggleby & Williams (2016), the thematic analysis in qualitative method paves the way for gaining better perception regarding the on field data acquired through the random survey. The concerned article could not have been prepared if there have not been supporting for quantitative data. Most importantly, the purpose of the article is found to be established on particular numerical data regarding the complex behavior of consumers. Therefore, it can be deducted that in market research, qualitative and quantitative thematic research methods are correlated with each other.

Therefore, alongside presenting historical perspective regarding customer experience, the article proves another major fact that is the thematic analysis of qualitative method is equally important for market research in comparison with quantitative studies. It is, therefore, understandable that market research which is an essential tool for communication with the customer and gaining the response from them executes fruitfully with the help of both qualitative and quantitative research methods.



Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approach. Sage publications.

Duggleby, W., & Williams, A. (2016). Methodological and Epistemological Considerations in Utilizing Qualitative Inquiry to Develop Interventions.Qualitative health research, 26(2), 147-153.

Lehnert, K., Craft, J., Singh, N., & Park, Y. H. (2016). The human experience of ethics: a review of a decade of qualitative ethical decision‐making research. Business Ethics: A European Review, 25(4), 498-537.

Lemon, K. N., & Verhoef, P. C. (2016). Understanding Customer Experience Throughout the Customer Journey 1. Journal of Marketing.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2017). Market Research And Consumer Behavior Understanding. Retrieved from

"Market Research And Consumer Behavior Understanding." My Assignment Help, 2017,

My Assignment Help (2017) Market Research And Consumer Behavior Understanding [Online]. Available from:
[Accessed 05 December 2019].

My Assignment Help. 'Market Research And Consumer Behavior Understanding' (My Assignment Help, 2017) <> accessed 05 December 2019.

My Assignment Help. Market Research And Consumer Behavior Understanding [Internet]. My Assignment Help. 2017 [cited 05 December 2019]. Available from: delivers assignment help to millions of students of USA. We have in-house teams of assignment writers who are experts on wide ranges of subjects. We have appointed teams of native writers who provide assignment help to students in New York City and all over the USA. They are skilled assignment writers who successfully cater to search terms like do my assignment in the USA

Latest Marketing Samples

HI5016 International Trade And Enterprise 16

Download : 0 | Pages : 13

Answer: Introduction With the changes in economic condition and ramified business challenges, each and every organization wants to expand their business internationally to achieve the global success and growth. The whole world is shrinking and there is interconnection of the economies of different nations. The globalisation in the business has been taking momentum throughout the time. It has not only given opportunities to organization to exp...

Read More arrow

BIZ101: Business Communications Academic Report

Download : 0 | Pages : 7

Answer: Introduction In recent years Telstra Company has always been in motion and ever changing to adapt to changes in the global markets.   Internal communication plays a significant role in an organization especially when a company is in transition (Benson, 2014). However, with the increasing globalization and increase in millennial workforce, this has caused internal communication challenges in Telstra (Popper, 2011). Globalizat...

Read More arrow

MKT550-Market Entry And STP Strategy

Download : 0 | Pages : 14
  • Course Code: MKT550
  • University: Charles Sturt University
  • Country: Australia

Answer: Introduction  An international marketing plan is the multinational process of planning and executing the conceptions, promotion, pricing and others. This is an international marketing plan which evaluates the realistic market options for the selected country by the organisation. The aim of the report is to determine the potential market segment of the company that includes the target markets in the selected country. This assessme...

Read More arrow

MRKT20057-Yellow Tail Strategy For UK Market

Download : 0 | Pages : 7
  • Course Code: MRKT20057
  • University: CQ University
  • Country: Australia

Answer Rationale There are several reasons as to why the United Kingdom is an excellent market for Yellow Tail wine to venture. For instance, there are various trade routes that link the UK market which makes it viable for Yellow Tail to establish its businesses and curve a market share in the wine industry. More so, United Kingdom has a higher per capita income which implies that people have enough money to spend on imported and luxurious pr...

Read More arrow

MKTG3509-The Impact Of Social Media On Customer Purchase Decisions

Download : 0 | Pages : 15

Answer:   Introduction The research focuses on the impact of social media on the buying behaviour of customers. As pointed out by Rodriguez, Peterson and Ajjan (2015) in the modern world, most of the activities undertaken by a person are directed by social media. Therefore, it can be said that while purchasing any product, review provided in the social media remains a reliable source of verification. The research focuses on such impact ...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

154 Order Completed

97% Response Time

Harold Alderete

PhD in Economics

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

134 Order Completed

95% Response Time

Thomas Nelson

MS in Information Systems Technology with Specialization in Database Administration

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

610 Order Completed

100% Response Time

Cheryl Zhao

PhD in Statistics

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2632 Order Completed

100% Response Time

Albert Ambrosio

MSc in Nursing

London, United Kingdom

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Thank you for helping to complete this assignment with such ease. You have lifted the grief in this situation.


User Id: 351155 - 05 Dec 2019


student rating student rating student rating student rating student rating

were there when i needed them most with good grade. Great work, easy to navigate we and representatives know how to assist. Good job!


User Id: 352509 - 05 Dec 2019


student rating student rating student rating student rating student rating

I was impressed with the ideas discussed in the assignment. Few grammar mistakes had to be corrected but good work in general.


User Id: 333981 - 05 Dec 2019


student rating student rating student rating student rating student rating



User Id: 339059 - 05 Dec 2019


student rating student rating student rating student rating student rating
Have any Query?