Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Question:

Young people are a dominant market segment of Adidas’ target market. Justify whether you feel that this restricts the market for their products, or do you feel that they are doing the correct thing?

 

Answer:

It’s very difficult for a company to connect to all the customers in large, broad or diverse markets. Adidas has done the right thing by targeting the young people. It knows very well that it has always been associated with sports of all kind and it is something that they can serve best. Obviously as each and every individual is different so each consumer has a different set of needs and a single brand alone is not sufficient to cater each and every segment. (Perner)

Adidas brand is based on the passion for distinction in sports and creative for athletes perform to as best to their ability. Youngsters are the one who follow sports more actively and are as such a brand face for them. (Wilson, 2010) As an example when the name Adidas is recalled the only thing that comes in your mind are sports, youth and a lot of energy this happens because it has positioned itself in the market as a brand that has supported many iconic athletes to achieve great things.

It is very important from the point of a view of a marketer to know the target market. It is very easy and simple to explain say that you can’t cover the entire market with one blanket. If Adidas as an example tries targeting everyone the message that it delivers would be undefined and won’t be able to satisfy any of it’s customers.

As for Adidas targeting is the very correct step as the customers who purchase Adidas are in accordance with anything and everything that it is offering. In this way it is a segment that would be the loyal cutomers for the Adidas whatsoever happens to it they would stick to it entirely. (Hamaleinko, 2010)

As everyone knows that time and resources are the most important things wasting them on things that seem disinteresting to your business would not be suitable. Adidas has taken a smart move by targeting most of its efforts on one direction as it knows that it is better to focus your entire money and resources on pleasing and offering those customers who expect innovative and creativity from it rather than diversifying into different segments. (Belzer, 2015)

For Adidas targeting has been a very profitable decision from the very start it was because of this that Adidas came to know that  their  demographic is the young innovative and energetic people who tried to  experiment with the new stuff that was available and was being offered by Adidas.

 

Adidas knew very well that if it fails to perform a target market analysis before launching it’s products, the  target audience would have never known about their business because as of then they won’t have know the ways to target their ,meassage to their intended audience. By learning about the needs and expectations of its target audience it has tailored it’s offerings before the launch so in short they don’t to worry about working backward. This also helps them ensure that their each every minute and cent has been spent in a nice manner. (Hainer)

In the world of globalisation it is necessary that the products are tailored to a specific customer who makes up revenue for the company. The market segmentation allowed Adidas to reach a consumer having specific needs and wants and who ssociated with it. In the long run, this has benefittes Adidas as through it is able to use its corporate resources in an effective manner and has taken batter strategic decisions. (Bose, 2012)

The need for segmenting arised for Adidas as it felt that market is not homogeneous. For each and every product the market is divided into different customer groups. And it is easier for them when they know their target market. (Teece, 2010)

Adidas has always believed that targeting should be done for a segment that you are after and this has helped them reach their target audience pretty easily. The major realization has been the fact that major investments in marketing are not essential to achieve the desired outcomes.

The company’s greater focus and high effectiveness embedded in their marketing plan has helped them in their vision and helped in attaining better returns on the capital invested.

It knows that each customer has different wants, needs and tastes. Customers often want to be the fashion leads. To achieve this, they focus on purchasing certain and specific styles and are willing to pay a premium for it. Most are also shoppers who desire value for money and bargain for best value. The Adidas as an organization faces a dilemma to target the both markets simultaneously with a single product. There are cases where a high priced product may not be so valued by a bargaining customer.

One of the major challenges remains the correct identification of the brand’s target population. The company knows that survival of the business in the competitive times is mainly based on the target population’s choice and behaviour assessment and understanding what they want. They have known for a fact that brands like them who can feel the choices and bring the right products to the market have a better probability of convincing the investors. Distinguishing between audiences has made it easier for them to determine that youth is the segment that truly does help them in supporting their business and them and has made them understand that for them they are more than one time purchase customers. (Goyat, 2012)

 

Works Cited

Belzer, J. (2015) Adidas Launches Adigirl Clothing Line Targeting Female Athletes. Available at: https://www.forbes.com/sites/jasonbelzer/2015/08/06/adidas-launches-adigirl-clothing-line-targeting-female-athletes/ (Accessed: 22 August 2015).

Bose, T. K. (2012) ‘Market Segmentation and Customer Focus Strategies and Their Contribution towards Effective Value Chain Management’, International Journal of Marketing Studies, .

Goyat, S. (2011) ‘The basis of market segmentation: a critical review of literature’, European Journal of Business and Management, 3.

Hainer, H. (2015) Strategy Overview. Available at: https://www.adidas-group.com/en/group/strategy-overview/ (Accessed: 22 August 2015).

Hamaleinko, S. (no date) Adidas Target Audience. Available at: https://www.mindmeister.com/34165392/adidas-target-audience (Accessed: 22 August 2015).

Perner, L. (no date) Introduction to Marketing. Available at: https://www.consumerpsychologist.com/marketing_introduction.html (Accessed: 22 August 2015).Teece, D. J. (2010) ‘Business Models, Business Strategy and Innovation’, Long Range Planning, 43(2-3), pp. 172–194. doi: 10.1016/j.lrp.2009.07.003.

Wilson, J. (2010) Adidas targets US youngsters for sales. Available at: https://www.ft.com/intl/cms/s/0/c13f7b72-eb3a-11df-811d-00144feab49a.html (Accessed: 22 August 2015).

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2016). Market Segment Of Adidas. Retrieved from https://myassignmenthelp.com/free-samples/market-segment-of-adidas.

"Market Segment Of Adidas." My Assignment Help, 2016, https://myassignmenthelp.com/free-samples/market-segment-of-adidas.

My Assignment Help (2016) Market Segment Of Adidas [Online]. Available from: https://myassignmenthelp.com/free-samples/market-segment-of-adidas
[Accessed 12 December 2019].

My Assignment Help. 'Market Segment Of Adidas' (My Assignment Help, 2016) <https://myassignmenthelp.com/free-samples/market-segment-of-adidas> accessed 12 December 2019.

My Assignment Help. Market Segment Of Adidas [Internet]. My Assignment Help. 2016 [cited 12 December 2019]. Available from: https://myassignmenthelp.com/free-samples/market-segment-of-adidas.


End your doubt 'should I pay someone to do my dissertation by availing dissertation writing services from MyAssignmenthelp.com. We are the leading dissertation help company in Australia that holds the record of providing high-quality dissertation papers at an affordable rate. Students, who search 'need help with my dissertation', should hire our professional dissertation experts for successful completion of the task.

Latest Management Samples

BSBHRM506-Manage Recruitment Selection And Induction

Download : 0 | Pages : 4

Answer: Recruitment and selection methods Recruitment is the process through which organizations attract, shortlist and appoint qualified candidates to fill vacant positions. Selection, on the other hand, is the process of choosing the most qualified candidates from a pool of applicants. Recruitment and selections are methods deployed by organizations to achieve recruitment and selection objectives. Recruitment methods are classified into Dir...

Read More arrow

FIN206 Investment Management

Download : 0 | Pages : 12

Answer: Introduction There are both strengths and weakness of the current strategic asset allocation, which could have negative impact on performance of the portfolio. The strengths or the benefits from the SAA are depicted as follows. The major benefit that could be provided from the SAA is the limited risk associated with the investment, while the income is fixed for the investment. Moreover, the benefit funds are forced on delivering lo...

Read More arrow

HDW524: Systems Installation And Maintenance

Download : 0 | Pages : 7

Answer: Introduction Intel is a type of microprocessor organization which is one of the oldest companies that provide many microprocessors. There is much application of Intel such as in computer systems, in electronic devices, automation, networking, image processing, and in robotics (Adams, Burger, Crawford, & Setter, 2018). The first microprocessor was established in the year 1971 and it is one of the largest organizations which pr...

Read More arrow

ACCT2005 Social, Environmental And Corporate Governance Analysis

Download : 0 | Pages : 10

Answer: Strategies, policies and guidelines of Qantas Company’s social and environmental performance Strategies, policies, together with guidelines in the operation of Qantas Airways are core values as it ensures that the company focuses on creation, enhancing, and protection values of shareholders. Strategies practices such as religious beliefs of people have ensured that the company work by obeying values of every individual. The prac...

Read More arrow

ISYS324: Business Analysis Faculty Of Law And Business

Download : 0 | Pages : 8

Answer: Introduction. The city of Parramatta has one of the best car park systems I have ever witnessed it works flawlessly with the help of computer automation. The car park system in the city of Parramatta is used across several car parks to be precise seven. This setup or framework is efficient in controlling traffic in and out of the car parks.It is usually very efficient and with minimal or no errors.As a result of this process being aut...

Read More arrow
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,162,585

Orders

4.9/5

Overall Rating

5,051

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

184 Order Completed

96% Response Time

Arapera Billing

Masters in Management, MMgt

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2830 Order Completed

97% Response Time

Leroy Bicknell

MBA in Marketing

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

416 Order Completed

95% Response Time

Tyler Moore

MBA in Accounting

Washington, United States

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Thank you for such a good job, this site has been a God sent for me. It has helped so much. God bless you all for all you do.

flag

User Id: 294335 - 11 Dec 2019

Australia

student rating student rating student rating student rating student rating

Good work. Assignment met my expectations. More relevant to the questions. Solution was available before the deadline.

flag

User Id: 249497 - 11 Dec 2019

Australia

student rating student rating student rating student rating student rating

it perfect assignment, I really want to thank you for helping me.It is a great job.

flag

User Id: 265909 - 11 Dec 2019

Australia

student rating student rating student rating student rating student rating

I got the assignment very fast and normally give it to me before the eariest due time.

flag

User Id: 90969 - 11 Dec 2019

Australia

student rating student rating student rating student rating student rating
Have any Query?