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Question: Young people are a dominant market segment of Adidas’ target market. Justify whether you feel that this restricts the market for their products, or do you feel that they are doing the correct thing?   Answer: It’s very difficult for a company to connect to all the customers in large, broad or diverse markets. Adidas has done the right thing by targeting the young people. It knows very well that it has always been associated with sports of all kind and it is something that they can serve best. Obviously as each and every individual is different so each consumer has a different set of needs and a single brand alone is not sufficient to cater each and every segment. (Perner) Adidas brand is based on the passion for distinction in sports and creative for athletes perform to as best to their ability. Youngsters are the one who follow sports more actively and are as such a brand face for them. (Wilson, 2010) As an example when the name Adidas is recalled the only thing that comes in your mind are sports, youth and a lot of energy this happens because it has positioned itself in the market as a brand that has supported many iconic athletes to achieve great things. It is very important from the point of a view of a marketer to know the target market. It is very easy and simple to explain say that you can’t cover the entire market with one blanket. If Adidas as an example tries targeting everyone the message that it delivers would be undefined and won’t be able to satisfy any of it’s customers. As for Adidas targeting is the very correct step as the customers who purchase Adidas are in accordance with anything and everything that it is offering. In this way it is a segment that would be the loyal cutomers for the Adidas whatsoever happens to it they would stick to it entirely. (Hamaleinko, 2010) As everyone knows that time and resources are the most important things wasting them on things that seem disinteresting to your business would not be suitable. Adidas has taken a smart move by targeting most of its efforts on one direction as it knows that it is better to focus your entire money and resources on pleasing and offering those customers who expect innovative and creativity from it rather than diversifying into different segments. (Belzer, 2015) For Adidas targeting has been a very profitable decision from the very start it was because of this that Adidas came to know that  their  demographic is the young innovative and energetic people who tried to  experiment with the new stuff that was available and was being offered by Adidas.   Adidas knew very well that if it fails to perform a target market analysis before launching it’s products, the  target audience would have never known about their business because as of then they won’t have know the ways to target their ,meassage to their intended audience. By learning about the needs and expectations of its target audience it has tailored it’s offerings before the launch so in short they don’t to worry about working backward. This also helps them ensure that their each every minute and cent has been spent in a nice manner. (Hainer) In the world of globalisation it is necessary that the products are tailored to a specific customer who makes up revenue for the company. The market segmentation allowed Adidas to reach a consumer having specific needs and wants and who ssociated with it. In the long run, this has benefittes Adidas as through it is able to use its corporate resources in an effective manner and has taken batter strategic decisions. (Bose, 2012) The need for segmenting arised for Adidas as it felt that market is not homogeneous. For each and every product the market is divided into different customer groups. And it is easier for them when they know their target market. (Teece, 2010) Adidas has always believed that targeting should be done for a segment that you ar
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Most Downloaded Sample Of Management

Toulin Method Of Argumentation

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You are required to write a researched argument essay that convinces persuades the reader of your position / stance. This is an academic, researched and referenced document that demonstrates your understanding of the objectives of the course. The structure of the argument will follow the TOULMIN METHOD of argumentation.

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Consumer Behavior Assignment

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Executive Summary The purpose of this report is to elaborate the factors which are considered by individuals before selecting an occupation. Choosing an occupation is indeed a major decision of everyone’s life and it does give a shape to where he would be heading in the course if time. The report begins with a list of various occupations which have been going since the human civilization started though it has indeed changed its form to...

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Internet Marketing Plan For River Island

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Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and services delivered to their doorstep has also necessitated for the businesses to implement the e-business strategy in their business processes. E-business which is common...

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Strategic Role Of HR In Mergers & Acquisitions

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Executive Summary In a merger & acquisition, role of an HR has emerged as a very critical function. At each stage of merger and acquisition process, HR plays a strategic role. The importance of role of HR part in integration of the merged companies should not be taken lightly and should be handled very carefully and with due planning. At pre acquisition stage, due diligence should be taken before the start of the process and HR must carve ou...

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Relationship Between Knowledge Management, Organization Learning And HRM

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Introduction In this competitive business environment where every business organization is trying to attract the customers of each other, it becomes essential for these organizations to remain competitive by innovating new ideas and thoughts, so that value added products and services can be provided to the customers. The motive of such organization in providing value added services to their customers, require their employees to be quite effect...

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