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Marketing And Implementation Strategy Community

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Every individual would want to achieve something in. The problem is that setting those goals and knowing how to attain them is a problem. According to a YouTube video named ‘SMART Goals', it is important to always set goals that are specific, achievable, reasonable and time-bound. My two primary goals after graduating are to further my studies to masters degree level. I have always wanted to reach greater heights in education and am more motivated to do so by my workmates who most of them have post-graduate degrees. My second goal is to execute my dream business plan which I have had for years; to own an Indian foods restaurant. The profits I would get will enable me to achieve my third goal which is to help elderly people who are less privileged. The three key questions that guide my principles are: What is your purpose in life? What impact do your actions have in the society? Do you love what you do? I am an individual with strong morals; honesty and integrity are my core values. I feel delighted when my actions put a smile on someone's face. With a great desire to achieve higher education and financial stability, I believe that all the wealth will be nothing if the community around me is suffering.  Indian foods have a potential market in UAE considering that several Indians live in UAE ad would want a test of their foods. At my current workplace, I would get a promotion once I finish my master’s degree.

Marketing and Implementation Strategy

Driven by strong ethics and principles, I am an honest and sincere person with strong communication skills and results oriented. I have self-confidence and strong personality and problem-solving skills. I love interacting with people and love working as a team as well as individually. I am always eager to solve problems no matter how difficult they might seem to be.  Since my childhood, I have always stayed organized and sometimes people would say that I am a perfectionist, a virtue that has seen me excel in whatever I do. I always strive to achieve great things and never easily quit till I do. What differentiates me from the rest is that I am innovative; I am always on the lookout for new ideas that would bring a change in any organization or business. I do not go with the mass or what many people believe in but, trusting my instincts is what I believe in.


Achieving a dream can be a hard process, but it requires resilience and patience; no matter how big the dream is, everything is possible (Widener, 2017). My goal to start an Indian foods restaurant started after finishing my diploma and getting a job. I believe that a business person requires knowledge and achieving my diploma was one of the key milestones towards my dreams. I did not quit after realizing that I can further my studies so that I can have skills that would enable me to get a better position at my work and also skills to run my business in future. Joining college to get my degree is another key milestone I have made in achieving my dreams. I have consulted widely and found out that I can get support from Khalifa Fund that would enable me to jumpstart my business once I graduate. According to me, success means achieving the goals that an individual has longed for. The road to success is always rough. The main challenge that is likely to arise is insufficient fund to start the business. Another challenge is getting well-skilled people whom I can trust to help me with my business. The business success is also not 100%; repaying the loan might be hard if the business will not make profits. With this in mind, I have learnt of the Khalifa Fund which supports small enterprises; thus the obstacle of financing is solved. To ensure that I repay the funds, I have planned not to quit my job until my business is well established. I will start the business and leave my brother to oversee it, but I will always be closely monitoring its progress to ensure it succeeds.

Honesty and integrity have always been my guiding principles. My plan to practice these values is that I will always be recording any transaction in the business to ensure all information is captured. At my workplace, I have never lied, and I will always uphold the organization's core values. One of my professors will be my mentor. One thing I love about him is that he is open-minded and always willing to help. My mother is a great woman and has always been there for me in good and bad times. She is my mentor who guides me in ethical decision making. Based on the six-word-memoir, my memoir would be: ‘Without determination, nothing can be achieved.'


Every individual on this planet is driven by the desire to achieve certain objectives. Every person has his own definition of success. I would say that success is achieving what a person has been longing for. It is our determination and persistence that will help us to achieve our goals in life. It is my belief that my strong ethical principles will help me to overcome the challenges in achieving my business plan and personal goals in life.



DecisionSkills. (2014, May 22).  SMART Goals - Quick Overview. [Video File]. Retrieved from

Smith, L. [TEDx Talks]. (2015a, June 17). I would have, you never asked. [Video File]. Retrieved from

Smith, L. [TEDx Talks]. (2015b, August 18). Six Words Are The Way In. [Video File]. Retrieved from

Widener, C. (2017). Personal Development. Retrieved from


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