Discuss about the Marketing Communications and Management.
Missional business refers to do business as per the Christian rules. Every church has a mission toward the betterment of the society as well as for the betterment of the people of the society. It is named Missional Business as this type of business has a specific mission towards the society and people of the society (Smith 2016).
As per one of the author, there are various important components of a missional business as this type of business is considered as a sacred business. As per the author, the missional business follows a 5P model where the 5 Ps refers to Purpose, Production, People, Planet and Profit (Dunbar and Blair 2013). They believe that God cares about the people and the environment. As per the author, both the children and adults have the right for education. The author also said that God gives the purpose of the business. The main characteristics of missional business are I) they consider the people as the image of God II) business has both intrinsic as well as instrumental values III) they accept all kind of responsibilities for the purpose of the stewardship of the resources of the world and IV) as per their perspective, to retain sustainability, profit is needed. Greed, consumerism and desire for individual freedom are considered as sins and the presence of sin is everywhere (Grönroos and Gummerus 2014).
As per the Australian company Bethel Funerals, the business is not for profit. The main aim of Bethel Funerals is to provide financial support to the missionaries of Australia and to take care of the grieving families (Dunn 2013). They believe in facing the difficulties and win. As per the company, life is all about love and big dreams; they suggest to have faith on God as Christ is the life. As per Andrew Lind, work is everything as God was created by work. As per him, all people are the child of God and they are the blessings of the nation. The works done by the people are called the priestly works (Walle 2013). According to Wendy Collins, business is sacred way to glorify the God as business can help to grow the kingdom of the God. Business is a great opportunity given by the God and business can help to restore the dignity and hope of the people.
As per my opinion, there are three key points in the missional business. They are the 5P Business Model, Mission of the business and the concept of the existence of God in business. These three aspects are discussed under:
Unlike the conventional business, the missional businesses follow the 5P Model while doing their business. The 5 Ps are purpose, People, Production, Planet and Profit. The 5 Ps refers to the main five areas of responsibility of the owner of a missional business. The missional business is run as per the biblical rules and regulations. As per the bible, God gives us the purpose of doing a business and there are three main purpose of a business. They are to serve the community and the people of the community as per the provision of the God; to create various opportunities to people of the society by meaningful work and to create value and wealth for the betterment of the society and the people of the society. As per the God, people of a business are an integral part of the business (Felzensztein et al. 2014). The employees of the organization must be honest, fair to the work, trustworthy, kind, wise and skillful in order to get the organizational success. There is an opportunity to glorify the God by creating an effective and cordial employee relationship. The third P is Planet. In this context, Planet refers to the environment. As per the God, he wants to see the earth as green. It is our duty to maintain the environment of earth that is considered as the creation of God. Thus, we need to take corrective measures to protect the environment from all kind of pollutions (Fuentes 2014). Profit is like the oxygen of a business. It is essential to make profit for the smooth running of the business. However, as per the God, the profit has to be used for the betterment of the community and the people. The employees of a business need to be productive in order to serve the people of the community (Terpstra, Foley and Sarathy 2012).
The second key point is that the missional businesses have missions like the churches. The mission is not about maximization of the profits and the revenues, but the mission is to do some good things for the betterment of the people and the society. As per the missional business, business is the grace of the God where there is not any place of sins like unfair trade practices, making profit for personal reasons and others (Schultz, Patti and Kitchen 2013).
The third key point is that the Christian people believe that there is an existence of God in missional business. They consider the world as the creation of the God and they believe that they can glorify the God by the means of good businesses. As per the bible, the resources of the business are provided by the God so that they can do well for the people and society by giving them opportunities in the life (Engelland 2014).
Missional Business Conference is a unique attempt to make world class businesses. In this conference, many business leaders have provided world class speeches for the betterment of the business. There were many spectators which includes a lot of students. This particular event has changed my perception about the carrying on of a business. So far, I have a misconception about business that the main motive of any business is to maximize the profit and earn the revenue. However, the missional business is different from the conventional businesses as the main motive of missional business is to do well for the common people. On the other hand, the four Ps for any general business is product, price, place and promotion. However, the missional businesses follow a unique five Ps that is purpose, people, production, planet and profit. Here, we can see that they are considering planet that is the environment among the top five principles of the business. As per the missional business, there is the presence of God in the business and one can glorify the God by running the business in a fair and true way. Here, I have come to know that the world is the kingdom of the God and we must take care of this world by giving every member of this world the equal opportunity. Finally, I have come to realize that there is huge difference exists in the business procedures of a general business and a missional business. Missional business is driven by a mission or motto that is to do well for the people and the community in order to serve the God. It is essential for all businesses to follow the missional businesses to make a better world.
Dunbar, P.J. and Blair, A.L., 2013. Leading Missional Change: Move Your Congregation from Resistant to Re-Energized. Wipf and Stock Publishers.
Dunn, C.E., 2013. Using Christianity as a marketing platform on emerging media.
Engelland, B.T., 2014. Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic section. Journal of Business Research, 67(2), pp.1-4.
Felzensztein, C., Stringer, C., Benson-Rea, M. and Freeman, S., 2014. International marketing strategies in industrial clusters: Insights from the Southern Hemisphere. Journal of Business Research, 67(5), pp.837-846.
Fuentes, C., 2014. Green Materialities: Marketing and the Socio?material Construction of Green Products. Business Strategy and the Environment, 23(2), pp.105-116.
Grönroos, C. and Gummerus, J., 2014. The service revolution and its marketing
Schultz, D., Patti, C.H. and Kitchen, P.J., 2013. The evolution of integrated marketing communications: The customer-driven marketplace. Routledge.
Smith, A.C., 2016. Book Review: Timothy EW Gloege. Guaranteed Pure: The Moody Bible Institute, Business, and the Making of Modern Evangelicalism. Review & Expositor, 113(2), pp.260-261.
Terpstra, V., Foley, J. and Sarathy, R., 2012. International marketing. Naper Press.
Walle, A.H., 2013. Localised marketing strategies and the Bible of international business. Management Decision.