Discuss about the Marketing for Future Job and Business Prospect.
The purpose of this report is to provide personal branding of a career, which is that of the marketing agent or executive. This career profile has been chosen from the job portal www.careerone.com.au, where currently nearly 500 job opportunities are available. The report will highlight upon the future prospects of this job and the type of career that a candidates can build in the respective sector.
The key skills that are required from a candidate in order to establish themselves as one of the successful marketing agent of executives are also mentioned. There will also the part of the use of the social media as a tool for personal branding, which is currently used by all major organizations to fill up their vacancy.
Description of Future Job and Business Prospect:
The marketing department is one of the major sectors of business that form a major part of the business blue print. The strategies of the business are also dependent on the marketing policies. In order to control the smooth functioning of the marketing department within an organization, it is essential for the companies to recruit proper employees with high level of skills in the respective department (McArthur et al. 2017).
The main purpose of the marketing agents or executives is to implement ways that are aimed to maximize the level of profit with the help of advanced sales strategies. It is also the part of the duty of the marketing agents to ensure that the healthy brand image of the respective comoanies is being maintained within the existing customers. The marketing executives also have the duty to work in collaboration with the other departments that includes the finance team, who will help them planning of the overall budget that is needed to deal with the marketing plan.
With the fast changing scenario of the internal and external condition of the market, it is essential for every company to recruit more number of employees in the marketing and sales department. Hence, this will create huge job opportunity for the candidates with an education degree in the marketing. As large scale, multinational companies are introducing new products within the market; there will be the demand for new job roles within the marketing department (Fraszczyk, et al. 2018). It is also important to mention that with the changing demand of the market, it is essential for the marketing department to implement innovative techquies, which is necessary as an essential part of the modern day business strategies. For example, with the rising popularity of the digital technology, there is a tendency among the business firms to use the technique of digital marketing. Hence, there is the chance of creation of new job roles in the respective department. Following are few of the major job opportunities that exist for all candidates having an educational degree in the marketing sector:
- Advertising executive and planner: The main role is to decide upon the advertisements that will be published by a company in various sources. The executives will have the responsibility of deciding upon the content that will be published within the advertisement of a product of service. Projected growth rate is 10-15% per annum (Royle and Laing 2014).
- Advertising art director: All advertisements that are published in public domain need to have an attractive form of representation that is needed to catch the attention of the target audience. It is the role of the advertising art director to have the skills of creativity that is needed to carefully deliver the messages related to the product campaign. There is a bright future for all types of projected growth rate are 10-12% per annum.
- Advertising copywriter: The duty of the advertising copywriter to ensure that the intellectual properties that include logo and the symbol that is used by a company within the advertisements are not stolen by any other organizations. This job will be more relevant in the near future, due to the fact that most of the companies are using the company logo as a part of the digital media marketing. Hence, it is high responsibility of the digital media copywriter to ensure that there is no legal violation related to the intellectual property (Peterson and Dover 2014). The annual growth rate is expected at 5-15% per annum.
- Market Researcher: With the fast changing scenario of the market, it is essential that most of the marketing researchers to collect relevant data related to the market, which is necessary for making business plan. As there is huge demand of the market research, the demand and prospects of the market researcher jobs will also be high (Pefanis Schlee and Harich 2010). The annual growth rate is predicated to be 15-20%.
With the experience in the field of marketing, it is possible for an employee to have the prospect of initiating and establish themselves as a future entrepreneur.
The previous section has highlighted about the future prospect of the marketing jobs that can help a candidate establish a secured future. There is a significant presence in the online media about various jobs related to marketing and sales. As per the current available data, there are nearly 500 jobs available in the marketing sectors in the online job portal www.careerone.com.au. Various large scale companies publish their advertisement for vacancy in the marketing department in the websites by provides the detail requirements of the job.
The Hudson Company is currently looking for the jobs in the role of communication officers. The major responsibility for this jobs include that most of the people will have the ability to communicate with the customers. Effective project management skill is also necessary as a part of this job. The candidate also needs to work in the dynamic work environment, where they will have resolve all major issues of the clients using the skills of effective communication. The candidate also needs the ability to work in the work as a team member and thereby have the skill of providing motivation. The company will able to get many skillful candidates having effective communication skills and able to fulfill their requirements.
There is also the advertisement of the Hays, who have the vacancy for online marketing manager. There is also Pinnacle Drinks, who also require employee for the same sector. Hence, it can be said that the sector online marketing has plenty of opportunity and it has significant presence in the online sector and the job portals.
The online portals have been used effectively by the employer in order to provide detailed job description related to Marketing department. In most of the cases, the Employer have provided about detailed description related to the skills that are required by the candidate.
It is also essential as a candidate, to provide detailed description about personal skills which is related to jobs in the marketing department. The candidate having proper experience in the marketing jobs have the best chance of getting selected in reputed organization. It is essential for a candidate to have both theoretical and practical knowledge related to marketing. After the completion of graduation study, it is essential for a candidate to have proper internship completion with reputed company, which will help them to gain significant experience of working in the practical department of marketing. Candidate having proper experience through internship and part time job in marketing department will be able to create good impression for the job.
Social Networking Profile
Most of the reputed organizations use the social media platform as a medium to communicate with the candidate, for offering jobs at various departments. LinkedIn is one of the popular social media platforms that can be used by job seekers. The candidates need to upload their resume and provide details about their own educational and professional background. Candidates having degree in business management with specialization of marketing will have more opportunity in the domain. LinkedIn is one of the popular employee oriented social media platform, where the candidates can get details about the job they are interested.
There is also the option of using Face book, which is another important social media platform used for the purpose of providing job description. There are actual groups that are initiated in the Face book program, where all the employers and employees are can discuss about details related to the job profile of marketing.
Twitter is another come on social media platform, where the employers is can provide details related to job description. The regular tweets that are made by the employers can help to provide detailed information.
MySpace also is used by the recruiters, in order to select the candidates. They can provide details about this job description and also the salary package using various advertisements in the social media platform.
In the concluding note, it can be said that with the rise in demand of the marketing sectors, that have provided high level of job opportunity for the candidates. It is essential for every candidate to have high level of theoretical and practical experience in the marketing sector, which will help them in the matters related to the job profile. The social media platforms are used by the recruiters in order to publish their advertisement and also provide detailed description of the job to the interested candidates.
Fraszczyk, A., Amirault, N. and Marinov, M., 2018. Rail Marketing, Jobs and Public Engagement. In Sustainable Rail Transport (pp. 207-224). Springer, Cham.
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Pefanis Schlee, R. and Harich, K.R., 2010. Knowledge and skill requirements for marketing jobs in the 21st century. Journal of Marketing Education, 32(3), pp.341-352.
Peterson, R.M. and Dover, H.F., 2014. Building student networks with LinkedIn: The potential for connections, internships, and jobs. Marketing Education Review, 24(1), pp.15-20.
Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management, 34(2), pp.65-73.