This task is based on a case scenario wherein as a marketing manager (assistant) the requirement for Thomson Management is to create a cultural package of 6 days to visit.
Thomson Holidays is an operator in travelling industry in the United Kingdom. The organization had been found as a subsidiary company of the Thomson Travel Group in the year 1965. Since recent times, the organization has been showing willingness towards creation of different cultural package for a visit of six days to four different places that include Porto, Lisbon, Amsterdam and Denmark. In this context, this report will be exploring different concepts and considerations related to marketing in the industrial sector of travel and tourism.
The centralized argument for the success in the future of tourism industry is a crucial point to understand the trends and utilizing their positive impact, while the negatives have to be annulled. Markets growing at fast rate need strategic management oriented with rapid growth. Strategy can be referred to as determining the basic goals of long term for the organization. This has to be done in alignment of the course of actions chosen and as per the need for the allocation of resources in order to implement the goals set (Keller, 2009).
In context with the marketing of the organization for new cultural package, the organization of Thomson must take the opportunity out of mass migration amongst the tourists that will contribute in leading the policy of tourism at a large scale. The package must be fixed at a lower amount of price, dictating the increased level of interest amongst the tourists within the market for this category of products. This 6 day package will be for visit to 4 destinations which are inclusive of Denmark, Amsterdam, Lisbon and Porto. The package will be inclusive of cheap fair of transport plus accommodation in the destination places with lunch, dinner and breakfast inclusive.
This can be done by the accumulation of additional participants within the market of tourism that had been conducted with the approach related to the requirements for uniformity in contents with respect to the conventional products (Roger, 2012). With the concept of mass migration, there can be reflection of loyalty related to the subject in making the choice of standardized concepts, and also by selecting products in a diversified manner of the acceptable products in favor of the new interests and the new conditions.
The organization of Thomson Holiday has been a big operator and one of the most famous organization in the industry of tourism. Still, developing the holiday package of 6 days to 4 destinations will be influenced by the external environment of tourism industry. As Thomson holiday exists in U.K, the external environment of UK for considerable factors needs to be studied. These external factors are inclusive of political, social, environmental, economical, technological and legal considerations. As a matter of fact, without the segmentation of market, the organization will not be able to prepare any sorts of plans regarding behavior, psychographic, geography, and demography of customers. However there are several issues influencing the marketing environment of travel and tourism but the most essential problem has a connection to understanding the origin country and patterns of travel. The place to which tourists are from is essential and their patterns of travel is also important for consideration especially with regard to outbound and inbound travel. Therefore marketing strategy selected here will be well-developed niche based marketing strategy leading to the growth of total market. In order to develop this, image of the customers will be measured with regard to these 4 destinations. This package with its appropriate marketing strategy will help in convincing the customer of the package’s potentiality when purchased leading towards gaining confidence of customers and their trust.
An important factor to take under consideration when marketing the new package will be to analyze the motivation of the tourists to take up the particular package. Factors from this perspective can be divided into 2 categories which are inclusive primarily of motivational factors that help in enhancing the motivation of the traveler for purchasing this packaged holiday and secondly determination factors that can help in determining whether tourists have the ability of purchasing the product as desired. In order to add motivational factors, the package holiday will be made complicated with tangible along with intangible elements, selling experience to tourist and not just a product, assisting the tourists whereas necessary, acknowledging the belief, attitude and emotional expectation of the tourists in terms of this package. Motivation will also be measured from the perspective of the purpose for which tourists will be visiting these destinations as included in the package holiday which specifically is for recreating and holidaying.
Segmentation is referred to as the involvement of activities to split the customers or the customers with highest potentiality within certain segments or groups. In this particular segment, the customers will be sharing a common degree of interest within the services or products being provided. As a significant principle of market segmentation, it is important to understand and identify the differences in categories (Roger, 2012). This is due to the fact that for the purpose of market segmentation, market has been categorized into three different categories. These categories are clustered market, diffused market and homogenous market. In the homogenous market, each and every single prospect or customer is similar in a number of different significant ways in relation with the services, products or the business. Diffused market involves those prospects or customers that are different in a number ways related to the service, product or business. On the other hand, the clustered market is the one involving discernable clusters of prospects or customers across relevant characteristics, needs or opinions related to the service, product or business.
For the purpose of this holiday package, the customers will be segmented on the basis of demographical and geographical features. Mostly travelers from U.K with high living lifestyle and high income groups visit the 4 defined destination in this package holiday specifically for leisure and recreation.
The organization of Thomson Holiday has been a big operator and one of the most famous organization in the industry of tourism. The tourism package holiday of 6 days catering to 4 destinations will be able to attract several targeted customers from U.K especially because it considers all the principles of marketing and motivational factors.
Keller (2009). “A Framework for Marketing Management,” 4th ed., Pearson Prentice Hall.
Lee, Y. (2005). The rise of right-time marketing. The Journal of Database Marketing & Customer Strategy Management, 12 (3): 212–225.
Roger A. (2012). “Marketing: The Core,” McGaw-Hill Ryerson. p. 31.
At MyAssignmenthelp.com, we understand that when students get stuck with tough assignments, they look for affordable services. To assist students with complex assignments, we have built a team of skilled cheap essay writers. MyAssignmenthelp.com has become one stop solution for all students who often look for answers related to their search similar to do my essay at the cheap rate or who can write my essay at affordable prices. Students prefer hiring us as we have the best provisions to render services related to do my essay online at a reasonable rate.
You are required to write a researched argument essay that convinces persuades the reader of your position / stance. This is an academic, researched and referenced document that demonstrates your understanding of the objectives of the course. The structure of the argument will follow the TOULMIN METHOD of argumentation.Read More
Executive Summary The purpose of this report is to elaborate the factors which are considered by individuals before selecting an occupation. Choosing an occupation is indeed a major decision of everyone’s life and it does give a shape to where he would be heading in the course if time. The report begins with a list of various occupations which have been going since the human civilization started though it has indeed changed its form to...Read More
Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and services delivered to their doorstep has also necessitated for the businesses to implement the e-business strategy in their business processes. E-business which is common...Read More
Executive Summary In a merger & acquisition, role of an HR has emerged as a very critical function. At each stage of merger and acquisition process, HR plays a strategic role. The importance of role of HR part in integration of the merged companies should not be taken lightly and should be handled very carefully and with due planning. At pre acquisition stage, due diligence should be taken before the start of the process and HR must carve ou...Read More
Introduction In this competitive business environment where every business organization is trying to attract the customers of each other, it becomes essential for these organizations to remain competitive by innovating new ideas and thoughts, so that value added products and services can be provided to the customers. The motive of such organization in providing value added services to their customers, require their employees to be quite effect...Read More
Just share Requriment and get customize Solution.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Complete guid on proofreading and editing.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
Excellent services. Assignment was delivered quick and on time. Thanks the expert and sale staff.
It was delivered on time. The expert is very helpful and good writing skill. Thanks a lot
I am very happy with your assistance and fast service. You just made my day. Thank you so much for doing this great work for me. I am sure j will get back to you for the next time. I have never such a wonderful work done ever. I appreciate your work and dedication.
I got good marks and feedback from my teacher. Thank you and will use again until I am done with school!