Describe about the Marketing Plan for Pizza Hut Company.
In this study, we will conduct a market plan for Pizza Hut Company. The marketing plan plays an important role as it let us know about the situation and condition of the market. As we know that is relevant for all the business organization to avail the situation of the market and bring innovation in the organization. If we talk about pizza hut, there is a need to introduce halal meat topping as most of the competitors of pizza hut had already introduced such kind of topping in their organization. Many of the competitors seek this advantage before pizza hut. The report will carry the SWOT analysis of the company in which the strengths, weaknesses, opportunities and threats of Pizza hut will discuss. SWOT analysis plays an important role as it explains the prominent points for the company. Every company should conduct its SWOT analysis on regular basis. In today’s era the competition in food industry has been increased due to the new entrants in the market like dominos, burger king, etc.
In this study, we will learned about the new product introduced by pizza hut that is halal meat topping that helps the pizza hut to target the Muslim customers and the other potential customers who love to eat halal food. It also targets those customers who do not have any kind of preference. This type of market strategy will help to curb the market hare of the competitors like dominos and the other competitors in the market.
An overview of pizza hut and market summary for the company
Pizza hut is a giant seller of pizzas and other fast food items that was established in the year 1958. It serves more than 1.7 million pizzas on a daily basis, and its range of customers is more than 4 million for per day. It has more than 12000 restaurants as it is the world’s largest restaurant chain that sells pizza. As we know that pizza hut is a giant company that sells pizza so it becomes more relevant for this company to introduce halal topping meat pizza as almost all of the competitors use to sell halal topping in their restaurants (pizzahut.com. 2016).
Pizza Hut competitors are Mac Donald’s, KFC, dominos, which are also food chains and have their operations, is almost every part of the globe. They offer halal food items in their restaurants from past years. It is a right time for pizza hut to launch halal meat topping and halal items in their restaurants. It helps to target the Muslim customers and the other potential customers at the market place, it also attract the customers who do not have any kind of preferences. The changes take place in the ingredients help pizza hut to bring innovation. Changes will bring benefits in the orgnaistaion and helps it to reach o a next level. Pizza hut is company that frequently adds some new items and flavors to its menu (Baker, and Sinkula, 2005).
The introduction of new product by the pizza hut helps the company to get back the market position and the company again transforms into a leading company of pizzas. This level of success is very relevant to get the advantage from the competitors. As we know, that food chains are targeting every segment of the market whether they are school going children or old age people, different communities, vegetarian and non vegetarian etc.( Bigliardi, and Galati, 2013)
SWOT analysis of Pizza Hut
Pizza Hut is the world’s largest chain of restaurants for pizza and other fast food items. It is a brand leader of Unite Kingdom with than 34,000 franchises in the entire world. As we know that pizza hut is a company that provides a very large range of different types of pizza under a single roof which is the specialty of this fast food chain. It is beneficial for both the companies and the customers as now people become very much fond of fat food items due to the fast moving lives. It attracts not only children but also the other age and almost all the age of people. The uniqueness of Pizza Hut let it sit on the top of the tree form all restaurants of global world. Although, it is a largest restaurant fast food chain in the world, they dominate the entire market of food industry.
Pizza Hut always tries to make investments in new products that means in new pizzas. They do have many competitors like dominos yet they do not have to face a huge competition as they have an advantage over other competitors. Unlike dominos, they do not only deliver pizza but also serves at restaurants. Pizza Hut is a restaurant that provides place to eat as well as take away services also to its customers. The sale of Pizza Hut is many times more than its competitors that imply that they have good revenue to earn. It helps to bring improvements and adjustments in the business (Baker, and Hart, 2008).
The biggest weakness for Pizza Hut is that the regular customers are not satisfied with the taste and they fell that the taste is declining. The lower customers’ satisfaction, the reduction in the number of customers and the creditability of Pizza Hut are the reasons due to which the reputation of the company is turning down. It is resulting in conversion of regular customers to the main competition of Pizza Hut that is dominos pizzas.
The other weakness of this company is complexities in the computer systems of the company. It brings many types of internal and external problems from the franchises. This issue downs the motivation of the employees and the staff working with Pizza Hut. The third problem faced by Pizza Hut is that there is no organic pizza. It will lower the quality of the pizzas and other products. Such types of obsolete services are resulting in dissatisfaction of the customers. The absence of organic pizza and lack of innovation is limiting the target market for Pizza Hut.
There are many opportunities for Pizza Hut as they can launch different type of pizza, such as their size can be changes, flavors and new toppings, etc. they can now target the market segmentation according to the upscale products and services and the downscale customers base. They can also grow their presence in the emerging a new markets that will provide them a new range of customers. They can use new and updated distribution systems and also the leverage supply chains so that they are able to introduce new and innovative products and services. Pizza Hut has the opportunity to get a good market share and maximizes its share in the food industry.
As we know that the competition in the market has been increased due to new entrants. This result is growing competetion for Pizza Hut. The biggest threat for Pizza Hut is dominos pizza as they deliver pizza in a very cheap price. Mac Donald’s has also introduced McPizza that is also a big threat for Pizza Hut. The companies do not think much about threats but such type of threats are creating problem to Pizza Hut. The external controls create direct and indirect impact on the working of the business (Reinartz, Krafft, and Hoyer, 2004).
The growing competition in the food industry undermines the value and image of Pizza Hut. This is lowering the sales amount of Pizza Hut as the sales are going to the small companies who are selling pizzas at lower rates. The production cost and the raw marital (cheese, and other ingredients) used by Pizza Hut is of premium quality due to which the price of pizza are more than the competitors. there is a need to improve the quality by lowering the cost of production at a similar point of time will help pizza hut to earn competitive advantage form its competitors (Im, and Workman, 2004).
Explanation of SWOT Analysis of Pizza Hut
As we know that a SWOT analysis can be tangible and intangible too. Each and every organization should conduct its SWOT analysis to analyze the market situation and condition. It explains the internal and external factors of the organization. If we talk about the SWOT analysis of pizza hut than we will come to know that this company has a wide range to improve as now days the customers have a wide range of expectations. Besides all of theta, there is a need to bring innovation in the manufacturing of pizza, new and updated promotional and advertisement techniques must be used so that ore customer can be attracted (Counihan, and Van Esterik, 2012).
SWOT analysis is carried out to analyze the market position of the company and organization Pizza Hut should also improve the services and communication skills that are provide by them at restaurants. This can be done through proper training of employees. It helps to enhance the business. The overview and the SWOT analysis of the company have let us know about the company and its management. It has told us the importance for Pizza Hut to introduce new item like “halal meet topping" as it is already offered by the competitors of the pizza hut. The company also has to concentrate on the internal factors that create a negative impact on the reputation of Pizza Hut. It can be between the franchises and their conflicts that are required to be sorted as they will affect the business and its reputation. In addition to all above, Pizza Hut should focus on the delivery services and take away services. The home delivery must be on time and make it sure that the food should be remaining hot till it will reach to the customers (Vaaland, Heide, and Gronhaug, 2008).
The company should use tight control measures and implement them in the organization as the customer satisfaction is very important for Pizza Hut. It is highly recommendable to separate the halal and non-halal meat as some Muslims faith in non-halal food. The company should make sure that the non halal food must not get mixed with halal food.
Pizza Hut should use separate utensils for cooking of both the food. The making and baking of halal and non halal food must be separate. The staff must be guided and trained to manage such small things in the kitchen. These types of strategies will help the company in the higher satisfaction and also attract more and more customers to pizza hut (Zahra, and Dess, 2001).
The other field where pizza hut need to work is on the advertisement and promotions. They must use some new and updated techniques to reach to their potential customers. It will help to concrete strong brand image and also the sale of the company will increase (Priem, and Butler, 2001).
At last we can conclude that pizza hut has a very strong brand image which is very beneficial for pizza hut. Pizza Hut is the world’s largest chain of restaurants for pizza and other fast food items. It is a brand leader of Unite Kingdom with than 34,000 franchises in the entire world. The SWOT analysis of the company tells that it is a good company.
Yet, there are some recommendation provided so that company can earn more money and reputation in the market. In this way, we can say that marketing plan is very relevant for all the companies as it provides an overview of the market. It is not only helpful to the customer but also for the company as the company acne brings required changes that are traced while doing the market analysis. SWOT analysis plays an important role as it explains the prominent points for the company. These types of analysis let the company trace the issues and problems faced by the pizza hut. The learners have a deep knowledge about the market analysis and the importance of SWOT analysis because these are some relevant task that must be done by every company.
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