country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Marketing Principles Ansoff Matrix

tag 4 Downloads4 Pages / 814 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Questions:

1.Describe the concept of sustainable competitive advantage. Do you think Subway’s competitive advantage is sustainable?

2.Identify and explain the four strategic alternatives used in Ansoff’stheory (You  use diagrams to explain your answer).  Based on the information provided in this case study, which strategy do you think Subway is pursuing? Provide reasons for your answer.

 

Answers:

1.The sustainable competitive advantage refers to the process in which a company acquires or develops a distinguished feature that provides it with a competitive advantage over its competitors. It refers to the assets, resources or attributes that are difficult to copy and makes an organization more successful in comparison to its competitors. The sustainable competitive advantage refers to the long term attributes or resources of an organization which are not easily beatable or attainable by the competing organization. It may refer to the acquisition of highly skilled workforce, product differentiation or cost leadership. These assets are helpful for an organization to achieve competitive advantage.

It can be deduced that Subway is developing the sustainable advantage of differentiating the products according to the local taste and demands. In Australia, the consumers prefer healthy and fresh products. Therefore, the company is promoting its brand as fresh and healthy line. On the other hand, in the Middle Eastern countries, Subway is promoting the brand by adapting the product line according to the customer taste. It can be deduced that the Subway has adopted the strategy of product differentiation and product adaptation according to the local taste. It is a sustainable competitive advantage for the organization as Subway can attract a large number of customers and establish customer loyalty by adapting the products according to the local taste.

It is also important that this strategy of the organization will establish a distinguished and customer-friendly image of the organization in the perception of the customers. It will create a long-term sustainable advantage for the organization.

2.Ansoff Matrix is a strategic planning framework which discusses all the important strategies for the future growth of the organization. According to the Ansoff Matrix, the growth strategy of the organization can be differentiated into market penetration, market development, product development and diversification.

 


The market penetration strategy refers to the process in which the business organizations try to increase their current market share in the existing market. It is the strategy in which the main focus of the organizations is to enhance their existing market share by finding and identifying the potential customers. Most of the business enterprises pursue this strategy by reducing their existing price, merging or acquiring the rival organization or making insignificant changes in the product offering.

In the market development strategy, a business organization tries to expand itself in new and unexplored markets. It examines new geographies or countries according to their market potential. In this strategy, the product offering by the company remains same. Most of the business organizations use this strategy by diversify their customer base and hence expanding the market share. For instance, in this strategy, the companies find the industrial buyers for the goods which were previously sold to the household customers. This strategy is profitable when the company has a unique product offering which will be easily accepted by the customers or it can enhance the economies of scale by increasing the production.

Figure: Ansoff Matrix

The third strategy in the Ansoff matrix is that of product development. In this strategy, a company makes effort to develop its products or establish new products or services to increase its market share. In this strategy, the companies expand their product range and offering the best value to the customers. In order to pursue this strategy, the companies invest in the research and development of the products and making strategic alliance with the product development organizations for the market growth.

 


In the diversification strategy, the companies use the strategy of diversifying the product and the market. In the vertical diversification, the companies jump into an entirely different field to pursue growth. Since it is mostly unfamiliar territory, it is the most risky strategy to pursue. In this strategy, the business organizations need to establish both product development and market development. The diversification strategy could be categorized into related diversification or unrelated diversification. In the related diversification strategy, the products are similar to the existing products of the organization. On the other hand, in the unrelated diversification strategy, the products and the market are entirely different from the existing product offering of the company.

It could be examined that Subway is using the strategy of product development as its growth strategy. As per this strategy, the company is adapting its products and developing them according to the taste of the local customers. In this strategy, Subway conduct market research to obtain the market intelligence and customer preference and use it to develop its products.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Marketing Principles Ansoff Matrix. Retrieved from https://myassignmenthelp.com/free-samples/marketing-principles-ansoff-matrix.

"Marketing Principles Ansoff Matrix." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/marketing-principles-ansoff-matrix.

My Assignment Help (2018) Marketing Principles Ansoff Matrix [Online]. Available from: https://myassignmenthelp.com/free-samples/marketing-principles-ansoff-matrix
[Accessed 13 July 2020].

My Assignment Help. 'Marketing Principles Ansoff Matrix' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/marketing-principles-ansoff-matrix> accessed 13 July 2020.

My Assignment Help. Marketing Principles Ansoff Matrix [Internet]. My Assignment Help. 2018 [cited 13 July 2020]. Available from: https://myassignmenthelp.com/free-samples/marketing-principles-ansoff-matrix.


MyAssignmenthelp.com has been recognized as the safest dissertation help company in Australia. We conduct a rigorous interview process to select most experienced and talented dissertation experts. This is how, we fulfill students search can someone do my dissertation perfectly or who can write my dissertation plagiarism free and provide them needed academic assistance. Apart from writing help. we also provide dissertation editing services to help students submit perfectly written dissertation.

Latest Marketing Samples

BMA610 Digital And Social Media Marketing

Download : 0 | Pages : 20
  • Course Code: BMA610
  • University: University Of Tasmania
  • Country: Australia

Answer: Introduction Technological advancement has made the current business practice more competitive and complex. One of the major reason for introducing technology in business in a more robust fashion is to get more customers and bring more efficacy and sustainability to the business (Lohmüller and Petrikhin 2018). In respect to this, it can be stated the start-up business companies in modern times are highly fond of the digitisation ...

Read More arrow Tags: Australia 29 Digital and Social Media Marketing University of Tasmania 

MKF3881 Digital Marketing

Download : 0 | Pages : 12
  • Course Code: MKF3881
  • University: Monash University
  • Country: Australia

Answer: Introduction  Tesla is American clean energy and electric vehicle company based in California. Tesla specializes in battery energy storage, electric vehicle manufacturing, and solar roof tile manufacturing (Tesla, 2020). Tesla has multiple manufacturing plants and assembly lines such as Giga factories and Nevada plants.  As of 2020, the company sells Model X, Model 3, Model S, and Model Y (Tesla, 2020).   In 2019, ...

Read More arrow Tags: Australia 29 digital marketing plan of tesla Monash University 

MKT7005 Fundamentals Of Marketing

Download : 0 | Pages : 10
  • Course Code: MKT7005
  • University: The University Of Adelaide
  • Country: Australia

Answer: Introduction  The following assignment is based on the SWOT analysis of the carbonated soft drink which has been already discussed in the previous assignment. The aim of this report is to analyse the secondary research of the company which is famous world wide as Coca Cola (SHTAL et al., 2018). The purpose of the assignment is to cater and examine the SWOT analysis from the PESTLE analysis that has been conducted previously....

Read More arrow Tags: Australia 29 fundamental of marketing The University of Adelaide 

N50212 Marketing Communications

Download : 0 | Pages : 9
  • Course Code: N50212
  • University: University Of The West Of England
  • Country: United Kingdom

Answer: Introduction The concepts of marketing as well as communication form important aspects of the various business organizations. Therefore, it is seen that the primary focus of the various business organizations in the present times is on the concept of marketing and they often take the help of effective marketing strategies to bring about the overall growth as well as the development of their concerned business organizations. The concep...

Read More arrow

BUSI330 Principles Of Marketing

Download : 0 | Pages : 2
  • Course Code: BUSI 330
  • University: Liberty University
  • Country: United States

Answer: Company Goals Ford Motor is a multinational automotive company founded by Henry Ford in 1903 and whose headquarters are based in Michigan. The company is divided into two brands, Lincoln brand which sells luxury cars and ford brand which sells commercial vehicles and automobiles ("Ford Motor Company: Company Information | Ford.com," n.d.). Improving fuel economy for all products while adhering to regulations and addressing stabilizat...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,360,695

Orders

4.9/5

Overall Rating

5,081

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

647 Order Completed

98% Response Time

Adlina Han

Masters in Marketing with Specialization in Branding

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

416 Order Completed

95% Response Time

Tyler Moore

MBA in Accounting

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

203 Order Completed

97% Response Time

Richard Alpert

PhD in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2632 Order Completed

100% Response Time

Albert Ambrosio

MSc in Nursing

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

The paper was well written, although there some changes needed to be made , overall im satisfied.

flag

User Id: 438520 - 13 Jul 2020

Australia

student rating student rating student rating student rating student rating

It was a perfect work. Nice analysis and organized. I also appreciate that they were very fast.

flag

User Id: 341163 - 13 Jul 2020

Australia

student rating student rating student rating student rating student rating

THIS WAS HANDS DOWN THE BEST PAPER I\'VE EVER RECEIVED FROM A STAFF/TUTOR ON THIS SITE. IT WAS VERY WELL WRITTEN - GRAMMAR ERRORS WERE VERY MINOR & NOT NOTICEABLE. I DIDN\'T HAVE TO EDIT MUCH TO SUBMIT THE WORK. I DEFINITELY WOULD LOVE FOR THE PERSON...

flag

User Id: 234292 - 12 Jul 2020

Australia

student rating student rating student rating student rating student rating

Always fast and efficient. They seem to care about delivering good work to the students. My powerpoint was nice and well put. I will continue to use your services.

flag

User Id: 451381 - 12 Jul 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?