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Marketing Principles: Trading, Exchange And Advertisements

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Write about the Marketing Principles for Trading, Exchange and Advertisements.



Advertisementsmake the customers aware of the marketing activities undertaken by the marketing personnel. Within this, adoption of proper communication channels is a crucial component. Online transactions do not result in the physical interaction between the sales person and the customers (Armstrong et al. 2014). This absence attaches ambiguity in the behavior of the sales person in terms of perceiving the approach of the customers in terms of the levied products and services. This aggravates the complexities of the sales persons regarding the achievement of customer satisfaction. This projects the partial purpose of transactions. On the contrary, adopting the online methods for advertising the products and services helps the personnel to increase the trafficking of the audience towards the brand. Physical interactions is absent even in this form of advertising (Crosno and Brown 2015).

Memory does not always prove fruitful in terms of levying quality products and services to the customers. This is owing to the several tasks within which the individuals are engaged through the day. However, memory attains importance in terms of winning the contests organized by the companies and organizations for the customers in terms of the displayed advertisements.


There are variety of contents within 30 minutes of free advertisements. As a matter of specification, there can be excessive content as well as contents as per the requirements. Excessive contents make it difficult for the audience to catch the main tagline. On the contrary, displaying advertisements according to the requirements help the audience to grasp the subject matter of the advertisement. Pondering upon the parameter of marketing principles, displaying advertisements as per the requirements of the customers helps the personnel to achieve large scale customer satisfaction (Armstrong et al. 2014). Evaluation of the shown advertisements makes the personnel aware of the exposed performance. This brings to the forefront the drawbacks in the advertisements.

Distributing pamphlets can be one of the other methods for Old spice to advertise their products through campaigns. Delving deep into the methods of campaigning, distributing pamphlets would support the customers from remembering the advertisements through their brands. Herein, lays the symbolic significance of writing to the point tagline proves beneficial for the company personnel in terms of attracting the customers towards the brand (Armstrong et al. 2014). Putting one liner in the pamphlets would attract large number of customers towards the brand. This would also be assistance if the advertisement is carried out online. Herein, lays the differentiation with Old Spice, where physical interaction between the salesperson and the customers were absent. This contradicts the transparency in the business transactions, which enhances the clarity of the customers. Herein lays the justification of not being a television or radio commercial. Putting excessive new information in the pamphlets would aggravate the difficulties of the customers in terms of memorizing the advertisements through the brands (Crosno and Brown 2015). This kind of new information would add an innovative touch to the traditionalism of the brand. Moreover, it supports the customers in memorizing the advertisement by their names. 



Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson Australia.

Crosno, J.L. and Brown, J.R., 2015. A meta-analytic review of the effects of organizational control in marketing exchange relationships. Journal of the Academy of Marketing Science, 43(3), pp.297-314.


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