The specific target market segments in order to capture the frequency of consumer Boost Juice should venture into further classification of their marketing outreach. In fact, since its inception in Australia, the number of population and consumer segregation has also increased over time. Therefore it naturally have extended its base consumer and have various opportunities for extensive allocation of marketing techniques and reach out to several customers and can eventually and resourcefully use their appeal as a fresh initiative of producing and inventing juice in an innovative and integrated way. There are a number of youngsters and adolescents who have been involved as the primary and the source of priority consumers as the benefit of healthy intake is definitely one of the central factors of the consumer proposition of the juice enterprise (dailymail.co.uk 2017).
Apart from the prevalent consumer group, two other significant target markets, which the organization can entail in their business plan, can be its wide expansion within the youngsters and college students. By the virtue of studying the behavior and nature of the consumer, Boost Juice can effectively be involved in formulating policies and strategies and policies that can be used for its market hold up and relevancy. The other segment can be ascribed to the appeal to the older population as this can enhance its marketing opportunities to reach within the household (Yee 2013). Apart from the product value, that it is fresh, healthy and there are no uses of any additives it can also be made into a mandatory practice for encouraging juice as a healthy breakfast habit. The purchasing intention of the two chosen market segments can be influenced through a linear approach that will feasible for interacting and increasing the number of the sales. The price and availability of the product are huge involvement in influencing and motivating the marketing factors of Boost Juice (Elepu, Nabisubi and Sserunkuuma 2016). The business environment in this criterion involves the decision like purchasing power of the student, the feasibility and portable power of the aged to visit the store or the percentage of the family to purchase huge stock Boost Juice so that it survives them the whole month. Therefore, the particular segments and its impact over the beverage industry in Australia can be remarkable in the equation to its customer groups and business patterns (Allis 2013).
Primarily the analysis of the consumer approaches in a college campus is likely to limit on the tasty flavors rather than any product, which has high nutrient content. The consumer segments vary from the ones who mostly like their juice, which has dollops of unhealthy toppings to a very handful amount, which appeals to the simple juice. The demographic identities and classification of college and high school student are mostly products, which are more attractive rather than just bland juice (Kelley, Sheehan and Jugenheimer 2013).One more factor is the price, which should allow students belonging from different social strata should be able to consume and purchase their product. The various plans and provisions which can be implemented in regards to the geographic nature of the consumer which can be approached in a sound manner by employing special privileges and discounts to the consumers who lives in the city and can easily and efficiently avail the offer. In order to cater to the institutions and families based in the outskirts or suburbs of Australia , it is is necessary to implement new techniques like interesting campaigns and distribution of free sample and using integrated marketing approach to reach personally to all the consumers with the benefit and advantages of the product. On the other hand and estimating the behavior of the consumer in regards to the aspects of the new market segments that has been identified, can be measured through a thorough customer study and a feedback form. The online survey can be conducted by the organization and a relevant promotional program can be conducted which can be helpful in arriving to the effective measures for the specific set of consumers. The psychographics approach is variable one, which changes from season to taste and preference of the group of customers who can be studied and evaluated within the business framework of the beverage concern (Mail Online 2017). The strategies, which can be used by Boost Juice, can be executed through a diverse medium of the consumer attracting policies that should be central to the concepts of the marketing framework. This is probably one of the most valuable opportunities in order to cater to a large audience with some common range of products (Blanchard et al., 2014). The elderly and the aged has many restrictions and limitations and Boost Juice can easily take advantage of this phenomenon which can be used presented to a new customer group with huge diversity in its planning and operation. The involvement of digital and social media can be used extensively by Boost Juice and introduce coupons, promotional offers and also seasonal flavors at a reduced rates which can be effectively utilized as the strategies to boost their sales and equal outreach in all parts of Australia. The incorporation of the global appeal can be used as a strategy for attracting more customers, which must involve the best inventory tools taking into consideration of the safety of the production and its preservation techniques (Lopes 2014).
The positioning map created in regards to the new propositions which are available for the consumer have been drawn with four variables which are both fruity and non-fruity in their approach. The general phenomenon which has been observed for the consequences of juice drinks in catering to the other beverage constituents which have been plotted against a graph that measures the intensity and correlations of the . Boost Juice has used the competitive strategy and the allocation of the market segmentation extensively. One of the unique associations and propositions will be useful for the organization is nature of the flexibility and ethical standards of the beverage company, which it can strategically use to enhance in developing and formulating new approaches for example establishing new products even in off-season like winter and autumn (dailymail.co.uk 2017).
The two new market segments can be variedly used for its integrated promotion and association with brands, which have the similar approach and can be congruent in its business strategies and culture. The recommendation, which can be allotted to the new target segments, which are independent to the variables of price and quality, are the brand integration and collaboration with relative brands. The unique ideas which are observed and then presented to the audience should be feasible and viable enough therefore streamlining to the trends to the events which are involved in the current marketing capabilities and nature of Boost Juice. The recommended applications and operations of the juice brand in colleges and schools can be viewed with complementary benefits and sponsorships and associations during cultural events and fests which will improve the business and coordination of the marketing process and structures.
Allis, J., 2013. The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All. John Wiley & Sons.
Blanchard, S., DeSarbo, W., Atalay, A.S. and LeBaron, D., 2014. Context Matters When Segmenting Consumers.
Elepu, G., Nabisubi, J. and Sserunkuuma, D., 2016. Segmentation of Processed Fruit Juice Consumers in Urban Uganda. Business Management and Strategy, 7(1), pp.80-95.
Kelley, L., Sheehan, K. and Jugenheimer, D.W., 2015. Advertising media planning: a brand management approach. Routledge.
Lopes, F.M., 2014. “Compal Família”: changing Consumption behavior in the juice and nectars category (Doctoral dissertation).
Mail Online. (2017). Boost Juice founder reveals secrets to her global health empire.
QSR Media. (2017). Boost Juice punching above its weight with Gen Y and Millennials.
Yee, B., 2013. Boost juice bar: Case study. Docs. school Publications.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2018). Marketing Segments Of Boost Juice. Retrieved from https://myassignmenthelp.com/free-samples/marketing-segments-of-boost-juice.
"Marketing Segments Of Boost Juice." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/marketing-segments-of-boost-juice.
My Assignment Help (2018) Marketing Segments Of Boost Juice [Online]. Available from: https://myassignmenthelp.com/free-samples/marketing-segments-of-boost-juice
[Accessed 08 April 2020].
My Assignment Help. 'Marketing Segments Of Boost Juice' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/marketing-segments-of-boost-juice> accessed 08 April 2020.
My Assignment Help. Marketing Segments Of Boost Juice [Internet]. My Assignment Help. 2018 [cited 08 April 2020]. Available from: https://myassignmenthelp.com/free-samples/marketing-segments-of-boost-juice.
MyAssignmenthelp.com has appointed best assignment experts who are wizards of words. Our writers know every trick of crafting high quality write-ups within a short period. With years of experiences, we have become one of the most prolific assignment help services in the USA. We deliver custom-made help to students with writing different types of assignments. We guarantee total need-based and timely service, and this is why increasing numbers of students prefer to buy assignment online.
Answer: Introduction Tasmanian Mountain Waters was willing to expand their business in the United Kingdom. The report included that Tasmanian Mountain Waters ® Natural Spring Water is a stable source of natural magnesium, calcium, phosphorous and other essential minerals with the best alternative pH 7.6-7.8 levels. Spring water of this company exists in 5 liters and 10-liter casks. Furthermore, these 'bag-in-box' would be feasible t...Read More
Answer: Background AAB company is planned to establish as a small café supplier. The company will be specialized in dessert retailing and customizing services. AAB company will be having its own store in Sydney. In the beginning, the company will focus on other food supplying and branding services. It will also form dessert production and released a gelato store. The company will also start another service- beverage after the gra...Read More
Answer: Introduction The marketing initiatives that are planned by organizations are required to focus on the identification of the differences in regulations, tariffs, trade agreements, culture and the prospects of communication. The delineation of the differences helps an organization in undertaking expansion in the global economies. The marketing initiatives that are undertaken by6 the organizations in the international markets...Read More
Answer: Introduction A venture may opt to launch his product in the market under an existing well established brand of his choice as long as there is a mutual agreement on the same. Definitely, this will attract high number of sales and hence huge profit (Tanner, and Raymond, 2015). When choosing which well-established company to launch your product in, it is necessary to understand the history of the company in terms of ownership, sales...Read More
Answer: Introduction Music is similar to any other form of fine arts which satisfies the soul and further touches the body. Music essentially enhances the ability to perform work efficiently and smoothly without developing any form of boredom or monotony in the particular process. Krause, North and Hewitt (2015) have highlighted the importance of music in bringing people in several ways whether through similar music choices or based on ...Read More
Just share your requirements and get customized solutions on time.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
Good work. it was on topic base, understandable and relevant. Help me to achieve great mark. Really appreciate.
got assignment completed on time. I had lot of important information and up to the point.
I was so excited to share my experience. I had Peter help me with assignment. He did and exceptional job that I couldn\'t believe it. I got an A+ PERFECT SCORE! ALL i can say is WOW! THANK YOU.
Excellent work from the teacher. I got excellent marks and Assignment help had given the. assignment in the time.