$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Marketing Strategies : Managing Across Borders

tag 0 Download5 Pages / 1,140 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Marketing Strategies for Managing Across Borders.



Culture within the society helps to develop values, norms, languages and protocol that influence behavioural pattern of the people living in the same society. It has been assessed that culture is among the prime factors that can have major impact on the effectiveness of the communicational process. Many studies have highlighted the fact that culture influences the way of thinking of an individual that can have major impact on the communication pattern of the strategies (Mazanec et al. 2015). For that reason, organizations often try to develop effective strategies to utilize cultural diversity for capturing different perspectives to a particular decision. Specifically, globalization has made proper management of cultural diversity is necessary within organizational structure. In this study, the focus will be on different perspectives of cultural diversity in order to provide an in-depth analysis regarding effective cross-cultural communication. The study will also focus on highlighting the kind of strategies that the management of different organizations will utilize in order to develop appropriate cross-cultural communication. It will also provide an idea regarding the effective management of cross-cultural communication can have on the effectiveness of the operational process of organization. Furthermore, the study will provide an idea regarding the impact of effective cross-cultural communication process on the market entry and exist of the international businesses.   

Impact of globalization on cross-cultural communication:

Globalization has influenced organizations to focus on the world market for achieving sustainable growth in the market. Therefore, it has become necessary for the management of the organizations to develop necessary strategies to deal with the challenges of the international businesses. Now, strategies of the organization will not only have to focus on employee interaction process but will also have to consider the interaction process of the organization with the potential customers. Cross-cultural communication refers to co-orientation or the ability to deal with different culture in an appropriate manner. For that reason, all most all the prime organizations try to conduct in-depth market survey to analyze the needs of the market in an appropriate manner. Proper evaluation of the foreign market needs provide organizations opportunity to develop effective marketing strategies in order to get close to the potential customers. As the impact of globalization, organizations has developed relationship management division in order to ensure that all the implemented strategies can able to create desired impact on the market (Bakir et al. 2015). It has been assessed that cultural differences often influences employees to reduce the participation rate and also reduces intention of the employees to involve with the operational process of the organization. As a result, it creates direct adverse impact on the on the business processes of the organization.


Furthermore, introduction of globalization in the business structure has also created challenges for the organizations regarding rules and regulations. However, same rules and regulations can actually create different impact in different culture due to differences in values and perspective. Therefore, management often try to implement different strategies to fulfil provide proper understanding to the employees. Furthermore, Globalization has affected the implementation of the advertisement procedures for the organization. As per the article by Rallapalli and Montgomery (2015), cultural differences play a crucial role in the advertising campaign of the organizations. It has been assessed that organization utilizes different types of strategies for fulfilling all the requirements of the advertising campaign. For instance, culture of developed countries such as UK and USA are far straight forward compared to any culture in the developed economy. As a result, marketing campaign in the developed countries is more direct compared to the developed countries.

It has been assessed that differences culture also changes the way of expressing themselves in a particular situation. Therefore, it is necessary for the organizations to develop a management team that has the skill to understand cultural differences in an appropriate manner. Hofstede cultural dimension has highlighted different factors that organizations need to consider in order to develop effective communication structure within the work environment. Power distance index of the Hofstede model focuses on to evaluate whether the power is equally distributed within the economy or not. Higher power development index highlighted the fact that culture of that particular economy is well structured. Therefore, higher power development index represent developed countries like USA and UK. On the other hand, individualism and collectivism of Hofstede models reflects the degree to which people of a particular community are integrated into groups. Therefore, higher group integration reflects that the society is more biased towards collectivism. Thus, it is necessary for the organization to evaluate these factors so that the implemented communication strategies can able to have major impact on the organizational successes. Uncertainty avoidance index reflects the degree to which a society tolerates ambiguity. It is necessary for the organization to implement business strategies in such a way so that the ambiguity remains under tolerance level. For instance, an economy represents higher uncertainty index will induce organizations to remain extremely careful about the implemented business strategies. Otherwise, it might create major adverse impact on the business level of the organization. On the other hand, Hofstede also highlighted the fact that long-term orientation can also have major impact on the communicational process of the organization. Long-term orientation plays a major role in developing knowledge and believes of the people living in the same economy. Therefore, it is necessary for the management of the organizations to remain knowledgeable about the different economies where organizations are doing businesses. It would not only help organizations to maintain effective communication structure within the organization but also will provide assistance in handling interpersonal conflicts in an appropriate way. Furthermore, globalization has also induces management of the organizations remains extremely conscious about the time-horizon in different economies. It is necessary that all the important organizational information be provided to different parts of the world in an appropriate way. Thus, it can be mentioned that globalization increases the challenges for the management of the organizations to fulfil all the responsibilities in an effective way. It also highlighted the fact that effective utilization of cross-cultural dimension can help organization to handle international businesses challenges in an appropriate way.



Bakir, A., Blodgett, J.G., Vitell, S.J. and Rose, G.M., 2015. A preliminary investigation of the reliability and validity of Hofstede’s cross cultural dimensions. In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference (pp. 226-232). Springer International Publishing.

Mazanec, J.A., Crotts, J.C., Gursoy, D. and Lu, L., 2015. Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation. Tourism Management, 48, pp.299-304.  

Rallapalli, K.C. and Montgomery, C.D., 2015. Marketing Strategies For Asian-Americans: Guidelines Based on Hofstede's Cultural Dimensions. In Minority Marketing: Research Perspectives for the 1990s (pp. 73-77). Springer International Publishing.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Marketing Strategies : Managing Across Borders. Retrieved from

"Marketing Strategies : Managing Across Borders." My Assignment Help, 2018,

My Assignment Help (2018) Marketing Strategies : Managing Across Borders [Online]. Available from:
[Accessed 15 July 2020].

My Assignment Help. 'Marketing Strategies : Managing Across Borders' (My Assignment Help, 2018) <> accessed 15 July 2020.

My Assignment Help. Marketing Strategies : Managing Across Borders [Internet]. My Assignment Help. 2018 [cited 15 July 2020]. Available from:

Looking for an answer 'who will do my essay for cheap', has the perfect solution for you. We boast highly skilled and talented 3000+ essay writers, who are committed to providing needed essay help to students in Australia. They resolve students' academic problems and make sure students are well-equipped to write a good quality essay. Hence, students don't need to waste their time in searching, 'who will write my essay at cheap', instead they pay for the best essay help services at

Latest Samples

SIM335 Managing Projects Method

Download : 0 | Pages : 15
  • Course Code: SIM335
  • University: University Of Sunderland
  • Country: United Kingdom

Answer: Introduction: A project is a set of activities and methods that are carried out to achieve a specific set of goals and objectives. The following are the primary characteristics of a project. Every project has a defined list of deliverables and milestones to be achieved. A project has a series of phases that mark its life cycle. There are resources assigned to the projects for the execution of the tasks and activities. Project h...

Read More arrow

MN404 Fundamentals Of Operating Systems And Programming For Communications

Download : 0 | Pages : 4

Answer: The five most vital services of the Operating System are: Program Execution: The Operating framework gives the users a domain, for executing programs, proficiently. The user needs not to ever stress over the low-level works like Resource allocation, memory management and many more internal tasks. Communications: In the modern multi-tasking and multi-functional environment, it is vital for programs and processes to communicate among...

Read More arrow

HSH717 Health Economics For Primary Theoretical And Conceptual Framework

Download : 0 | Pages : 11

Answer: Introduction Of the primary theoretical and conceptual framework of economics, the most eminent ones are the concepts of demand and supply and also the notion of price elasticity of demand. In economics the concept of marker refers to the open platform where the buyer and the sellers of different products or services interact with one another to decide on the price and quantity of the concerned product or service. While the buyers rep...

Read More arrow Tags: Australia Melbourne Management Poster for dissertation University of Melbourne 

M9306 Introduction Lecture Evidence System

Download : 0 | Pages : 20
  • Course Code: M9306
  • University: University Of Strathclyde
  • Country: United Kingdom

Answer: Introduction: The memorandum represents the potential issues of admissibility of the evidences along with the competency of witnesses. It further assesses the evidence’s strength and the approach which could be considered with the response of the charges. Facts The accused (Lauris Gulbis) is accused of attempting sexually aggravated assault on his wife (Agar Gulbis). Agar has scarves of burns on her breasts, using a li...

Read More arrow

COIT20249 Professional Skills For Information Technology For Authentication

Download : 0 | Pages : 11
  • Course Code: COIT20249
  • University: Central Queensland University
  • Country: Australia

Answer: Introduction  Brief introduction of the case study In the provided case scenario, the author has been asked to analyze if incorporating the 3D printing technology in the business process of the company will be advantageous or not. The mentioned organization is associated with producing computers and printers for various business and is running in Victoria for over 10 years now. The company is planning to expand its services to ...

Read More arrow

Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

416 Order Completed

95% Response Time

Tyler Moore

MBA in Accounting

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1896 Order Completed

95% Response Time

Herman Berens

MSc in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

93 Order Completed

100% Response Time

Jackson Mitchell

MiM (Masters in Management) in Supply Chain Management

New Jersey, United States

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction



User Id: 283077 - 15 Jul 2020


student rating student rating student rating student rating student rating

Paper was written well and completed before my deadline, so I was able to review it with time.


User Id: 459660 - 15 Jul 2020


student rating student rating student rating student rating student rating

The expert read through the document I provided carefully and gave great details on the proposal. A job well done.


User Id: 332269 - 14 Jul 2020


student rating student rating student rating student rating student rating

Excellent work. Good job. I really Satisfied from your work. I appreciate for your efforts.


User Id: 451973 - 14 Jul 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?