The high-value bathing tubs manufactured by LEEWAS Company meet the consumer standard needs, both on the national and international level. According to existing research, on reviews given by both current and prospective clients, many U.S. residents prefer using the LEEWAS made bathing tubs to their locally made ones. With such positive market needs of the product, we recommend business expansion into the international arena for increased profitability.
The significance of the technological inventions and their proactive uses-used to promote products' sales- the recommendation for their utilization for extensive outreach to the international market should be paramount. This marketing strategy does not imply the physical relocation of the firm's facilities to the potential buyers' countries, but the use of web-based resources to advertise and acquire sales. Today, Amazon is one of the world's leading internet-based retailers, but the firm started as a minor enterprise which embraced the technology hence the boost.
Once the company has reached out and ventured into the international market, the firm stands a chance to enjoy economies of scale thus incurring increased sales at reduced costs. The economies of scale achievement is a huge milestone for any profit oriented business.
In similar jurisdictions to the United States of America's, after the takeover of the Current President Donald Trump, there have been reduced taxes for foreign owned businesses operating in the nations. Hence in a quick appraisal, if LEEWAS extends to the international world, in such nations, there would be a high chance for more profits. The appraisal would be as a result of the reduced taxes.
Communication is a critical aspect of evaluating the right approach, resources and time to indulge in international marketing which include; multicultural employees, global partners, globally accessible resources, etcetera. These aspects make the enterprise conversant with different languages and in turn plan for probable barriers. For LEEWAS company to continue to the USA and other global markets, it is favorable for the hired personnel in the country in question be fluent in written and spoken languages in the country.
Paliwoda, S., & Thomas, M. (2013). International marketing. Routledge.
Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan.
Ferrell, O. C., & Hartline, M. (2012). Marketing strategy, text and cases. Nelson Education.
Terpstra, V., Foley, J., & Sarathy, R. (2012). International marketing. Naper Press.
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