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Marketing Strategy And Management

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Question:

Using the drivers of International Marketing explain to the Manager of this Organisation why they need to expand their involvement with International Marketing. 
 
 

Answer:

Marketing is a broad term which has enormous significance for any organization's success. In recent days marketing has been segmented into various distinct categories and new transformations have now cropped up in the same field such as the international marketing (Paliwoda, 2013). It is one of the significant and critical changes delving on the businesses' dealings related to its' expansion on the international market level (Baker, 2014). It emphasizes on the fact that once a company goes global, they have to widen its' scope of output, sales, and outreach. The enlarged scope focus could be easier for a firm or not. However, there are several aspects that the company should look out for before venturing into the international market; employee commitment, internal goals, investment amount etcetera (Terpstra, et al. 2012). As we finalize this paper, we will list some recommendations on why to indulge in international marketing to LEEWAS Company; a firm that deals with bathing tubs manufacture and sales in Australia. The primary market for this company is organizations, executive homes chiefly in Australia. In an outreach attempt to expand their sales outlet, the company wishes to inquire the best business venture. We propose international marketing due to the following advantages to the firm;

Product Demand.

The high-value bathing tubs manufactured by LEEWAS Company meet the consumer standard needs, both on the national and international level. According to existing research, on reviews given by both current and prospective clients, many U.S. residents prefer using the LEEWAS made bathing tubs to their locally made ones. With such positive market needs of the product, we recommend business expansion into the international arena for increased profitability.

Technology

The significance of the technological inventions and their proactive uses-used to promote products' sales- the recommendation for their utilization for extensive outreach to the international market should be paramount. This marketing strategy does not imply the physical relocation of the firm's facilities to the potential buyers' countries, but the use of web-based resources to advertise and acquire sales. Today, Amazon is one of the world's leading internet-based retailers, but the firm started as a minor enterprise which embraced the technology hence the boost.

 

Cost scale

Once the company has reached out and ventured into the international market, the firm stands a chance to enjoy economies of scale thus incurring increased sales at reduced costs. The economies of scale achievement is a huge milestone for any profit oriented business.

Government

In similar jurisdictions to the United States of America's, after the takeover of the Current President Donald Trump, there have been reduced taxes for foreign owned businesses operating in the nations. Hence in a quick appraisal, if LEEWAS extends to the international world, in such nations, there would be a high chance for more profits. The appraisal would be as a result of the reduced taxes.

Communication

Communication is a critical aspect of evaluating the right approach, resources and time to indulge in international marketing which include; multicultural employees, global partners, globally accessible resources, etcetera. These aspects make the enterprise conversant with different languages and in turn plan for probable barriers. For LEEWAS company to continue to the USA and other global markets, it is favorable for the hired personnel in the country in question be fluent in written and spoken languages in the country.

 

References:

Paliwoda, S., & Thomas, M. (2013). International marketing. Routledge.

Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan.

Ferrell, O. C., & Hartline, M. (2012). Marketing strategy, text and cases. Nelson Education.

Terpstra, V., Foley, J., & Sarathy, R. (2012). International marketing. Naper Press.

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