Discuss about the Marketing Strategy and Plan for Value Chain System.
Value chain analysis and Radish Boya’s business process
Value chain system entails over multifarious aspects. Research and development are a key focus of the system. By R&D, Radish Boya aims to establish a state-of-the-art website and paperboard equipment for packaging. The competitive advantage in this regard is quality control and procurement. Procurement focuses over how the firm would grow organic veggies. The quality control ensures regulatory safety measures complying with the business standards. Radish Boya intends to operate online by accepting orders and catalogs online. Concerning sales and marketing, the firm strives to maintain customers by annual fee and membership fee. Radish Boya maintains specialized refrigerated truck to keep the food fresh.
The firm has assumed to be a key player in Thailand. The implementation of value chain system has propelled the firm in gaining a strong foothold in the market. The food market accentuated from USD 14 billion to near about USD 25 billion. The target customer is mainly, mid-aged working women. The KBF includes over seven thousand type of food items, strict food safety standards. The KSF comprise of offering a reasonable price for regular items like the membership fee, offering catalog, customer visit, to name a few.
Market study of Oisix and KSF analysis
Oisix Inc. is mainly engaged in the sale of flowers, food, and diverse items over the internet. It functions by the means of home delivery of items being purchased through the internet. Fresh, frozen and chilled refrigerated items are a favorite amongst the customers. Oisix has been able to find firm footing in the market using value chain analysis. Natural food market had grown substantially over the years. From a trifling USD 14 billion, the firm amassed USD 24 billion over the years. Oisix witnessed rapid growth in the organic food market, and food safety growth is expected yearly. The firm had fared well as far as profitability index is concerned. Oisix Inc. registers overall 5.0 as profitability score which is higher than its players. The company has managed to establish rapid growth in internet usage. The target customers are mainly, internet users, youths, and working women.
KSF: Oisix Inc. aims to build trust through safe food items which could be favorites among the children. The firm intends to achieve the top flavor and offer convenience by making delivery possible round the week. Oisix does not entertain any membership fee, unlike its peers. It facilitates small purchases even if that is for one single product. Delivery of items is done as per customers' preferred time and date at a measly value. The firm operates via internet only.