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MARKETNG 3004 Marketing Planning Project

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Diet pepsi Issue

1. Brand image
2. Bottling
3. Advertising
4. Distribution channel

Action plan outline-optional method

  • Objective-what do you hope to accomplish by this program.
  • Target of the Plan-to which market or markets is this program aimed. This can be an internal market like salespeople or customers.
  • Description of the Program-what are the steps being taken to accomplish the objective?
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