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MARKETNG 3004 Marketing Planning

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Question

For this case study, consider yourself as the manager of a small physical rehabilitation organization. You have been a manager for eight years, and your facility has been the only significant one in town for decades. The local hospital has recently begun a renovation that includes an outpatient rehabilitation center. Factors supporting the renovation include a growing population and changing demographics. This potential competition concerns you as a manager and as an employee.

You have informally spoken about the issue to the owner. The owner does not seem concerned and prefers to take a “wait and see” approach before making any changes to the overall strategic plan or operating budget of the facility. Your organization has enjoyed strong, informal partnerships with the local school sports coaches, the orthopedic surgeon and geriatric providers in your community, although it has never had a formal marketing plan or budget. Therefore, the owner feels that the facility’s place in the community is and will remain secure.

You strongly disagree, and plan to provide the owner with a convincing case on the need for and potential benefits of beginning to plan a formal marketing strategy for the organization.

Compose a recommendation in the form of a 1–2 -page professional memorandum that details at least four strong reasons for a formal marketing plan to be included as a part of the overall strategic plan for the organization. Base your proposal on the case study scenario and refer to formal marketing theories and concepts to explain and back up your reasoning and ideas.

Additional Requirements

Written communication: Writing should be clear and well-organized, with no technical writing errors, as expected of a business professional.
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My Assignment Help (2021) Marketing Planning [Online]. Available from: https://myassignmenthelp.com/free-samples/marketng-3004-marketing-planning/office-memorandum.html
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My Assignment Help. Marketing Planning [Internet]. My Assignment Help. 2021 [cited 19 April 2021]. Available from: https://myassignmenthelp.com/free-samples/marketng-3004-marketing-planning/office-memorandum.html.


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