The Identified Problem
Sales growth problems
Branding of merchandise
Relevant Solutions to the Problem
Comparing current data
Increase in market share
Pros and Cons
Target Australia can gain a bigger target market. The online marketing will fetch more international customers at their favor.
If the company provides products at a cheaper rate, their sales may fall again for less profitability. If the company gets to provide more customers at a shorter time, their product quality may drrop down.
Social media presence
Affordable price range
It can be concluded that the main critical problem for Target Australia has been identified and the recommendations have been made as to how they can revive their position in the fashion retail market.
The effectiveness of the company has to be re-established by following the mentioned recommendations and follow the brief market plan.
Cheng, P., Man, P. and Yi, C.H., 2013. The impact of product market competition on earnings quality. Accounting & Finance, 53(1), pp.137-162.
Erdo?mu?, ?.E. and Cicek, M., 2012. The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, pp.1353-1360.
Looney, L., 2017. Branding and Visual Promotion.
Target Australia. (2017). Target Australia. [online] Available at: https://www.target.com.au/ [Accessed 3 Oct. 2017].