The purpose of this consumer insight report is to apply consumer behaviour theories, concepts and frameworks to a current marketing problem/opportunity. Using scholarly and reputable sources, you will provide an in-depth report which proposes three theoretically supported marketing strategies. Scholarly and reputable sources include double-blind peer reviewed journal articles, industry reports, textbooks, and pieces from ‘the conversation’. Sources such as Wikipedia should not be cited in this report.
Topics for Consumer Insight Report:
For the purposes of this assessment you can choose one of the following two topics:
- Weight loss & weight maintenance
- ‘Game of Clones’-The Dark Side of Consumer Behaviour