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MARKETNG 2501 Consumer Behaviour

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Question:

The purpose of this consumer insight report is to apply consumer behaviour theories, concepts and frameworks to a current marketing problem/opportunity. Using scholarly and reputable sources, you will provide an in-depth report which proposes three theoretically supported marketing strategies. Scholarly and reputable sources include double-blind peer reviewed journal articles, industry reports, textbooks, and pieces from ‘the conversation’. Sources such as Wikipedia should not be cited in this report.

Topics for Consumer Insight Report:

For the purposes of this assessment you can choose one of the following two topics:

  1. Weight loss & weight maintenance
  2. ‘Game of Clones’-The Dark Side of Consumer Behaviour
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