The competitive nature of the hotel industry in the recent times has been pressurizing the organizations to retain the efficient employees so that the services that are provided by them can help in gaining a competitive advantage. The international tourism hotels mostly rely on the quality of services that they provide to the customers for which the efficiency of the employees needs to be increased. However, the rate of growth in the hotel industry has decreased due to the high rate of turnover among the employees (Mokaya et al. 2013).
The employee’s satisfaction affects the loyalty of the employees across the organization in a direct manner. The loyalty of the employee can be defined as the process through which various attitudes arise among the people and leads to certain behaviours. There are two dimensions in loyalty that is internal and external. The internal dimension is based on the components of emotion where the employer needs to have a proper understanding of the feelings and the problems that the employees are facing within the organization (Karatepe and Karadas 2015). The external dimension is the manner in which loyalty tries to manifest itself among the employees. This dimension of loyalty tends to change at a faster rate within the people. Loyalty and trust among the employees is important in providing the development that is required to the employees so that they can work in an efficient manner. Except from this, the relationship between organizational structure, leadership and culture that is present within the organization helps in building up the loyalty among the employees (Zopiatis, Constanti and Theocharous 2014).
Most of the experts are of the view that most of the hotel organizations are spending hugely so that the employees can be seasoned and serve the organizations in a better way. The loss of the employees results in losing out the amount that has been spent on training them. This is due to the fact that recruiting new employees in the organization results in consumption of time and amount as well. In the recent times, it has been seen that most of the employees who are gaining experience within a particular organization are willing to change their organization sue to the better opportunities that they are getting in the new place (Yeh 2013). This has resulted in the loss of skilled workers in some of the hotel organizations. This research will focus mainly on highlighting the importance of rewards and development on the career so that it can help in increasing the loyalty among the employees.
The aims and objectives of this research will be as follows:
To understand the relationship between development of career
Loyalty of the employees
To establish a relationship between the rewards system and employee loyalty
The questions for this research will be as follows:
How does career development help in increasing employee loyalty?
How does reward system increase employee loyalty within the organization?
The hypothesis for this research will be as follows:
Developing the career and proper rewards system does not help in increasing employee loyalty within the hotel industry
Developing the career and proper rewards system help in increasing employee loyalty within the hotel industry
The research design helps the researcher in gaining a better knowledge regarding the topic that has been taken up in the research, which will allow him in to increase the knowledge regarding the variables used in the process of research. The research design is mainly of three types namely exploratory, descriptive and explanatory. The design that is explanatory in nature helps in identifying the relationship among the different variables that is present in the research process (Bauer 2014). The researcher is also able to create a link between the variables. The exploratory type of design allows the researcher in gaining knowledge about the background of the research. The design that is descriptive is based on the actual purpose on which the research is being done. This research process will be using the descriptive design that will help the researcher in getting a better understanding of the topic. The researcher will also be able to use objectives and questions in the research so that it can be completed in an efficient manner (Tuohy et al. 2013).
The research methods available for the process allow the researcher in gathering the data in a proper manner that is relevant to the topic chosen for the research process. The use of the right method helps in influencing the outcome quality for the research. Moreover, the correct research methods will enable the researcher in collecting the proper information that is according to the chosen topic.
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