Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-depth critical analysis of how you have moved through each of the steps. In your analysis you will need to explain and demonstrate the steps along with your identification of any possible issues that occurred during this process. The findings presented in the video must be based on primary research and can be reinforced by analysis of relevant secondary data.
Identify and analyse the need and want that led to the purchase of the product or service.
Examine an internal and external sources of information.
Evaluate alternatives and narrow down the attributes of the product or a service that satisfy the need or want.
Analyse available purchase methods.
Analyse post-purchase behaviour and satisfaction.