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MBA404-Consumer Behaviour And Marketing Psychology

tag 0 Download 9 Pages / 2,177 Words tag 16-12-2020
  • Course Code: MBA404
  • University: Kaplan Business School
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  • Country: Australia

Question:

You will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, group and individual differences, culture, family and lifestyle that influence consumer behaviour and consequently consumers’ purchasing decisions. Based on the analysis you conducted in Assessment 1, you are required to create a survey via Survey Monkey – a free online instrument. The sample size must include a minimum of 15 participants who recently purchased the chosen FMCG product that you analysed in Assessment 1. The survey must comprise of 10 questions. You are then required to provide a 6- page summary, analysis and discussion of the key findings from your data collection. This discussion must be aligned to YOUR chosen product and consumer behaviour literature should be integrated into this discussion to support analysis.
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My Assignment Help (2020) Consumer Behaviour And Marketing Psychology [Online]. Available from: https://myassignmenthelp.com/free-samples/mba404-consumer-behaviour-and-marketing-psychology/consumer-buying-behaviors.html
[Accessed 29 September 2022].

My Assignment Help. 'Consumer Behaviour And Marketing Psychology' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/mba404-consumer-behaviour-and-marketing-psychology/consumer-buying-behaviors.html> accessed 29 September 2022.

My Assignment Help. Consumer Behaviour And Marketing Psychology [Internet]. My Assignment Help. 2020 [cited 29 September 2022]. Available from: https://myassignmenthelp.com/free-samples/mba404-consumer-behaviour-and-marketing-psychology/consumer-buying-behaviors.html.


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