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MBA506 -Negotiation Of An Advertising Campaign

tag 0 Download 5 Pages / 1,075 Words tag 31-03-2020
  • Course Code: MBA506
  • University: Kaplan Business School
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  • Country: Australia

Question:

Pre-negotiation You must answer the following questions:
 
1. What is your client’s BATNA? What is your client’s reservation value?
 
2. What is the other party’s BATNA? What is the other party’s reservation value?
 
3. What is the ZOPA range? What is your strategy for claiming the greater proportion of the ZOPA? Include at least fifteen academic references in your answers to the above questions with a minimum of five references coming from academic journals. 

 
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