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MBA6115 Business In A Global Context 2

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This assignment creates a situation where you have to do research about a country– this is typically what an MNC has to do when considering whether to set up trade links with a foreign partner or invest in another country. Your company plans to export products or to invest (FDI) in New Zealand.
Would you recommend exporting/investing to this market? Why/why not? Highlight the pros and cons of exporting/investing to this market in your answer.
Your answer will be based around but not limited to the following:

1 Identify the country and industry of your company.
2 Identify goods/services that you are offering.
3 What strategy in the 2x2 matrix of international strategies (pp.452-459), if any, best suits your company?
4 What entry mode would you suggest for the company?
5 Why this is the right country for you to export to, to invest in, or to work with?
5 Should your firm adopt a concentrated or decentralized manufacturing strategy? What considerations should the firm have in choosing the location of its subsidiary(ies)? Why?
6 What HR approach, if any, would you pursue, where do you find workforce, justify your choice.

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