Your macroeconomic evaluation should answer the following prompt: Select a business that has faced, or is facing, governmental action, and analyze the impact of this action on the business. Ideally, the business that you select will be the same one discussed in the business plan you created for MBA 560: Marketing and Strategy. If that company does not yet exist, you should choose one in the same area of focus that is facing a governmental action, regulatory issue, or political challenge, with instructor consultation and approval. This is important because the analysis you complete now should help inform your knowledge of potential situations or challenges facing your business product, service, or other idea from your business plan. While your area of focus may be different from the possible topics and situations listed here, these should still give you an idea of the type of situation for which to look.
Topic examples: ·
The decision of LG Corporation to construct a new corporate headquarters on the Hudson River in New Jersey, in the face of environmental concerns ·
The decision of Tesla Motors, Inc. to choose among competing incentive packages from local governments for the construction of the company’s new Gigafactory ·
The threat of Amazon.com to move its drone research development activities out of the United States unless the Federal Aviation Administration adopts a more favorable regulatory stance ·
The federal Occupational Safety and Health Administration’s decision to issue numerous citations to Ashley Furniture ·
McDonald’s Corporation and the decision by Seattle, Washington to increase the minimum wage in that city
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