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MC4F12 Introduction To Marketing

tag 0 Download 9 Pages / 2,090 Words tag 20-07-2021


Read the scenario below before undertaking the tasks which follow:

You are applying to Ethiopian Airlines. They have asked to see your Marketing Portfolio. In order to impress them, provide the following: 

  1. Familiarity with the organisations current marketing strategy, the marketplace and how you could improve upon it.

You will need to examine the company and its marketplace. Identify and analyse the marketing strategies implemented by the company and provide a detailed analysis. Assess and critically analyse the information you have collected and provide an improvement upon at least 1 of the key marketing strategies that the company is utilising. The key here is to provide evidencing and support to your decision.

  1. Provide an analysis of the marketing strategy of at least one of their competitors.

Here you will need to identify and examine the key competitors in the marketplace. The key will be to identify relevant and valid data which will provide you with detailed reasoning for the competitors selected marketing strategies.  

  1. A New or Innovative Idea which the organisation would be interested in applying to its marketing approaches. For example this could be a new customer channel, customer relationships, new advertising/ branding opportunity, product development, product launch or marketing campaign. Provide a detailed critical analysis, a plan of implementation and possible outcomes.

Here you will need to apply the marketing data collected to provide a compelling innovative idea for the organisation to utilise in its marketing strategy.  The key will be to support your arguments with detailed analysis.  

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Total 9 pages

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