Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Phone no. Missing!

Please enter phone for your order updates and other important order related communication.

Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

MCD2050 Marketing 1

tag 0 Download 9 Pages / 2,191 Words tag 19-07-2021
  • Course Code: MCD2050
  • University: Monash University
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


You have recently gained a position as a junior marketing assistant within an organisation. Your boss (the marketing manager) has asked you to review the marketing environment in which the firm operates, to identify target markets for your offer and to describe how the product is positioned within the market.

You are required to include the following areas:

  • An introduction of your selected company and specific offer.
  • An analysis of the marketing environment in which your firm operates, to be supported with evidence.
  • Identification of a target market for your specific offer.
  • The use of segment variables to describe your target market. Justification of your selection and the appropriateness of your target segment for the selected offer.

Assignment Cover Sheets: Major Assignment

  1. Work submitted for assessment must be accompanied by a completed copy of the Monash College Cover Sheet which has been signed by the student. NO assignment will be accepted or marked if it is not accompanied by a fully completed and signed Monash College Assignment Cover Sheet.

If the assignment is submitted with an incomplete or unsigned Monash College Assignment Cover Sheet, it will be deemed as late and incur late penalties until the cover sheet is filled in correctly.

  1. A marking criteria sheet for each assignment is available. This must be attached to your assignment after the Monash College Assignment Cover Sheet.

You are required to demonstrate that you can write in an effective manner, that you understand basic marketing concepts and that you have the ability to appropriately apply theory to practice. To demonstrate your ability to apply theory to practice you must illustrate your answer with a specific offer and specific target segment that is available in the country in which you are studying from one of the following scenarios.

  • Wearable Technology e.g. Apple Watch, Fitbit, Samsung Gear
  • Boxed Chocolates e.g. Guylian, Ferrero, Cadbury, Lindt
  • Food Delivery Providers e.g. Ubereats, Foodora, Deliveroo

Introduction, including statement of purpose and the introduction of firm and product.

Identification and analysis of significant Micro environment actors.

Identification and analysis of significant Macro environment forces.

Clear identification of a target market. 5 Description of the target segment, including their defining characteristics and their needs and wants in relation to the product category.

Illustration and discussion with evidence of a positioning map.

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Unique Document

Under Evaluation

Get Money
into Your Wallet

Total 9 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help (2021) Marketing 1 [Online]. Available from:
[Accessed 01 December 2022].

My Assignment Help. 'Marketing 1' (My Assignment Help, 2021) <> accessed 01 December 2022.

My Assignment Help. Marketing 1 [Internet]. My Assignment Help. 2021 [cited 01 December 2022]. Available from:

Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

Phone no. Missing!

Please enter phone for your order updates and other important order related communication.

250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!


Other Samples

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on then please raise the content removal request.


5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

callback request mobile
Have any Query?