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MCOM10250 Social Media And Digital Communications

tag 0 Download 4 Pages / 932 Words tag 07-05-2021


Working in groups of three (one group of four), answer the following questions for your assigned social media tool. Present your findings in a classroom presentation.

What is it? (Application background - include type, use, and available corporate information on ownership of the social media application or where it originated, what is the global ranking?) Note: You may have to contact the developers.

Sell management on the tool. Why should we (public relations and business) want to or should use this application – for either reaching audiences or as an evaluation tool?

  • How can we use it?
  • Why does it work for PR or business?
  • Are others using it?
  • Can it be used or cross promoted with other social media tools?
  • What are the pros and cons?

Now that you’ve sold management on the tool, pick a real organization (any one will do).

  • What social media tools can you determine they are currently using?
  • Could you recommend they integrate your assigned social media tool into their existing strategies? If yes, how? If no, why not?
  • Presentation can be Web based or PowerPoint based (or combination)
  • Presentations should last no more than 10-15 minutes and allowing for five minutes of questions (15 minute maximum)
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