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MCOM4040 Marketing And Communications

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Questions:

Topic:-Identify and explain the marketing concept

  • Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour.
  • Discuss the factors that determine competitive advantage within organisations
  • Explain key theories, concepts and models underpinning business communication to create effective communications.
  • Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation.
  • Demonstrate an application of concepts and techniques related to business communication processes used within the workplace

A rational to support the communication campaign (the poster) which should include:

  1. An explanation of the Promotional Mix theory
  2. A discussion of how the promotional mix theory was used to decide selection
  3. A description of the target audience and the response sought
  4. An outline of the chosen channel and justification
  5. An explanation of the communications key message
  6. Use of AIDA (Attention, Interest, Desire, Action) marketing theory to explain how the promotion and key message you have chosen will achieve Addison Lee’s objective.
  7. An explanation of how feedback will be collected
  8. Academic references throughout
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My Assignment Help (2021) Marketing And Communications [Online]. Available from: https://myassignmenthelp.com/free-samples/mcom4040-marketing-and-communications/advantages-of-advertisement-and-personal-selling.html
[Accessed 22 October 2021].

My Assignment Help. 'Marketing And Communications' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mcom4040-marketing-and-communications/advantages-of-advertisement-and-personal-selling.html> accessed 22 October 2021.

My Assignment Help. Marketing And Communications [Internet]. My Assignment Help. 2021 [cited 22 October 2021]. Available from: https://myassignmenthelp.com/free-samples/mcom4040-marketing-and-communications/advantages-of-advertisement-and-personal-selling.html.


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