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MCOM4040 Marketing And Communications

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Question 

Case: Real Marketing- Chipotle’s Environmental Sustainability Mission:

Food With Integrity (Kotler and Armstrong, 2016 sixteenth edition…p.109-10 – accessible via dawsonera too)

The case above gives a brief overview of the company and provides a summary of the situation analysis relevant to the development and growth of Chipotle.

In Part of your course work students are required to develop a marketing plan for Chipotle with a new objective and strategy that will support the organisations vision/mission.

In order to communicate the new strategy that relates to the organisations vision, you are required to prepare:

1. A visual illustration 

following the guide below:

A) The content of the poster should be appealing to both internal and external stakeholders (i.e. employees as well as customers).

B) The content must include Image/s and brief written message/s that communicate the proposed strategy and capture the attention of the intended audience.

2. A rational to support the communication campaign (the poster) which should:

A) Include an explanation of how the promotional mix theory can generally be used to decide selection of a communication channel.
 
B) Describe the target audience and the response sought in relation to the new strategy.

C) Apply / use a marketing theory such as ‘AIDA’ (Attention, Interest, Desire, Action) or ‘DRIP’ (Differentiate, Reinforce, Inform, Persuade) to explain how the poster created will achieve the objectives set.

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My Assignment Help. (2021). Marketing And Communications. Retrieved from https://myassignmenthelp.com/free-samples/mcom4040-marketing-and-communications/chipotles-environmental.html.

My Assignment Help (2021) Marketing And Communications [Online]. Available from: https://myassignmenthelp.com/free-samples/mcom4040-marketing-and-communications/chipotles-environmental.html
[Accessed 17 October 2021].

My Assignment Help. 'Marketing And Communications' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mcom4040-marketing-and-communications/chipotles-environmental.html> accessed 17 October 2021.

My Assignment Help. Marketing And Communications [Internet]. My Assignment Help. 2021 [cited 17 October 2021]. Available from: https://myassignmenthelp.com/free-samples/mcom4040-marketing-and-communications/chipotles-environmental.html.


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