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MCOM4040 : Marketing And Communications

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  • Course Code: MCOM4040
  • University: Greenwich School Of Management
  • Country: United Kingdom

Question:

1. Explain the Promotional Mix theory 
2. Discuss the promotional mix element that The Body Shop adopts in the fight
against animal testing video campaign. Ensure you outline the advantages and disadvantages of the promotional mix element discussed 
3. Conduct research and discuss the promotional channels used by The BodyShop to promote its fight against animal testing 
4. Discuss the key message in the fight against animal testing video campaign
5. Discuss the key target audience of the video campaign and their characteristics
6. Using AIDA (Attention, Interest, Desire, Action) marketing theory, explain how the video campaign’s source attributes and key message achieve The Body Shop’s new objective 
7. Discuss one (1) method The Body Shop should use to measure the effectiveness of the video campaign
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