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MCOM4040 Marketing And Communications

tag 0 Download 10 Pages / 2,405 Words tag 27-10-2020

Question:

1. Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix.
2. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour.
3. Discuss the factors that determine competitive advantage within organisations
4. Explain key theories, concepts and models underpinning business communication to create effective communications.
5. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation.
6. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace
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[Accessed 28 September 2022].

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My Assignment Help. Marketing And Communications [Internet]. My Assignment Help. 2020 [cited 28 September 2022]. Available from: https://myassignmenthelp.com/free-samples/mcom4040-marketing-and-communications/cosmetics-industry.html.


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