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MCOM4040 Marketing And Communications

tag 0 Download 9 Pages / 2,110 Words tag 20-07-2021


Learning outcomes

1. Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix.
2. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour.
3. Discuss the factors that determine competitive advantage within organisations
4. Explain key theories, concepts and models underpinning business communication to create effective communications.
5. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation.
6. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace.
Case: Real Marketing - Chipotle’s Environmental Sustainability Mission: Food With Integrity (Kotler and Armstrong, 2016, Principles of Marketing sixteenth edition…p.109-10 – accessible via dawsonera too)

The case above gives a brief overview of the company and provides a summary of the situation analysis relevant to the development and growth of Chipotle.

You are required to develop a marketing plan for Chipotle with a new objective and strategy that will support the organisations vision/mission. 
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Total 9 pages

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