In 1965, Subway was founded by 17 year-old high school graduate Fred DeLuca, along with his family friend, Dr. Peter Buck. The first store opened in Bridgeport, Connecticut, USA in 1965. Fred DeLuca and Dr. Peter Buck set a goal of having 32 Subway stores opened in 10 years. By 1974, the duo owned and operated 16 submarine sandwich shops throughout Connecticut. However, they realised that they would not reach their 32 store goal in time hence they began franchising, launching the Subway brand into a period of remarkable growth which continues to this day. The Subway brand is the world's largest submarine sandwich chain with 44,000 stores in more than 100 countries. Subway has become the leading choice for people seeking quick, nutritious meals that the whole family can enjoy (Subway, 2018; Thomas, 2017).
Scenario As a newly appointed marketing assistant of Subway marketing team, you have been asked to write a report addressing the following task areas: (Word counts below are indicative)
Provide an overview of Subway
Outline the purpose of the report
The place where Subway’s products are sold ensuring you provide detailed descriptions and examples (400 words)
The marketing director has assigned you the task of reviewing Subway’s video campaign
Part One: You must watch Subway’s video campaign using the following link: https://youtube/lRzJ1mdkljQ
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