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MCOM4040 Marketing And Communications

tag 0 Download 5 Pages / 1,028 Words tag 05-07-2021


The marketing director has assigned you the task of creating a communications campaign supported by a poster.
The communication campaign must include:
Part one: A visual illustration (an A4 poster supported by texts and images) following the guide below:
• The content of the poster should be appealing to both internal and external stakeholders (i.e. employees as well as customers).
• The content must link to the objective and include relevant image/s and brief written message/s that capture the attention of the intended audience.
(The poster be submitted at the end of the communication plan in the same document)  A rational to support the communication campaign (the poster) which
should include:
1. An explanation of the Promotional Mix theory (100 words)
2. A discussion of how the promotional mix theory was used to decide selection (50 words)
3. A description of the target audience and the response sought An outline of the chosen channel and justification (100 words)
5. An explanation of the communications key message (100 words)
6. Use of AIDA (Attention, Interest, Desire, Action) marketing theory to explain how the promotion and key message you have chosen will achieve Addison Lee’s objective (150 words)
7. An explanation of how feedback will be collected (100 words)
8. Academic references throughout.
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