In order to communicate the new strategy that relates to the organisations vision, students are required to prepare:
1. A visual illustration (an A4 poster supported by texts and images) following the guide below:
A) The content of the poster should be appealing to both internal and external stakeholders (i.e. employees as well as customers).
B) The content must include Image/s and brief written message/s that communicate the proposed strategy and capture the attention of the intended audience.
2. A rational to support the communication campaign (the poster) which should:
A) Include an explanation of how the promotional mix theory can generally be used to decide selection of a communication channel.
B) Describe the target audience and the response sought in relation to the new strategy.
C) Apply / use a marketing theory such as ‘AIDA’ (Attention, Interest, Desire, Action) or ‘DRIP’ (Differentiate, Reinforce, Inform, Persuade) to explain how the poster created will achieve the objectives set.
D) Academic references must be included in the rational