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MCOM4040 Marketing And Communication

tag 0 Download 5 Pages / 1,150 Words tag 19-07-2021

Questions:

Part 1: Evolution of marketing

Describe the Production, Product, Selling, and Marketing orientations
 
Identify and explain the orientation adopted by Addison Lee, and provide two (2) examples that demonstrate Addison Lee’s use of the approach 

Part 2: Marketing environments

Describe marketing environment analysis and discuss why it is important for Addison Lee, prior to setting a marketing strategy 
 
Considering the macro environment of Addison Lee, identify and discuss one (1) Economic factor and one (1) sociocultural factor that impact Addison Lee’s marketing decisions. Explain whether the factors create marketing opportunities or threats for Addison Lee 
Considering the micro environment of Addison Lee, identify two key competitors and discuss their potential threat to the business.
 
Identify and explain two (2) internal environmental factors that could be considered as strengths or weaknesses of Addison Lee’s business operation 
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My Assignment Help. MCOM4040 Marketing And Communication [Internet]. My Assignment Help. 2021 [cited 03 February 2023]. Available from: https://myassignmenthelp.com/free-samples/mcom4040-marketing-and-communications/services-of-a-company.html.


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