Meaning Management Theory And Acceptance: A Business Communication Strategy Essay.

Probable business communication strategies to be used for convincing the employees of the business advertising company

Discuss about the Meaning Management Theory and Acceptance.

Communication is a crucial management constituent of any particular organisation. The purpose of communication might vary. The purpose might be to either update employees on “new policies, prepare for weather disaster, to ensure safety throughout the organisation or even to listen to the attitudes of the employees, their opinions regarding specific situations and so on”. In order to be successful, organisations need to have comprehensive polices and noteworthy strategies to communicate with the employees and ensure that a proper atmosphere of communication is ensured in the place of work [1].

“Effective communication” might contribute to organisational success in several ways. It builds employee morale, satisfaction as well as improves the level of employee engagement. It assists employees realize the terms and conditions of their service and helps in the development of employee loyalty and commitment. On the other hand, ineffective communication might increase the number of misunderstandings, damage the relations in the organisation, break trust, might even increase the amount of anger and hostility. “Ineffective communication” might arise from poorly aligned strategies, inability to execute the strategies, utilization of wrong communication which might cause issues in the place of work [2].

The given case study states that there has been a change in the senior management of the business advertising company. The new business policy is concerned with the implementation of a uniform dress code at all levels of the company. The staff members need to wear company logo shirts for entire duration of their time of work. This sudden change in the policy of the company has led to the rise of several informal issues. The employees have not accepted the new policy and they have to be convinced at all costs to agree to the new business policy. Therefore it is desirable to implement business communication strategies to ensure that the new business policy is accepted and implemented by all the employee of the organisation.

There are different types of business communication theories which are practiced all over the world. The first and foremost theory is “Cognitive Dissonance Theory”. This concept refers to the situations which involve conflicting attitudes, beliefs or behaviours [3]. This actually produces a feeling of discomfort causing an alternation of one of the attitudes which leads to consonance[4]. This theory can be adopted in this particular scenario, and the facts which include new information to outweigh the dissonant beliefs can be utilized. The employees need to be explained that wearing shirts with the logo of the company is ultimately the correct decision [5]. There can also be a focus on the importance of cognitions[6]. In this case, the employees can be convinced that wearing shirts with company logo can solve the initial problem and the later repercussions can be handled later [7].

Importance of communication in organisations

Another important type of business communication theory is that of “Coordinated Management of Meaning”. This communication theory focuses on the fact that coordination of conversation helps in the creation of meanings [8]. This communication approach can be utilized and the people need to be informed that it is their duty to comply with the company policy and wear the shirts with the company logo. This method of communication will help to avoid any issues in the communication so that any sort of problems can be avoided in future.

One more type of business communications theory is that of expectancy violation. “Expectancy violation theory” is basically concerned with the ways and means of development of non-verbal messages. It is meant to imply that whenever the communication rules are violated the violation can either be favoured or taken unfavourably based on the analysis of a particular situation. In this situation which has been provided in the report, all the employees of the company need to be brought together and they need to be explained the importance of complying to the rules of the company which have been sanctioned by the upper authority. Non-verbal messages can also be utilized in this aspect to ensure that all the employees are aware of the consequences which might arise if they do not comply with the rules of the company which have been set by their superiors [9].

“Organisational information theory” is the concept of business communication which focuses on the way in which an organisation adopts the information which is fundamental for sustenance. This concept is important to reduce equi-vocality and ambiguousness in the communication procedures within an organisation. In order to succeed, an organisation needs to ensure its information is properly maintained[10]. This theory states that the communiqué within the organisation is responsible for regulating the environment which affects the behaviour of the people and also their productivity[11]. The most important aim in this case is o lessen the amount of ambiguity to accept only the essential information excluding any sort of excess. In this case, based on the organisational communication theory, the employees of the organisation need to be brought together for a meeting and the decision of the higher authority for all the employees to wear shirts with the company logo during the office hours need to be communicated to them. In case a clear communication is to be maintained, there should not be any sort of ambiguity in the organisational communication. Therefore the organisation needs to aim at the understanding of the employee’s for clearer achievement of goals. In this scenario the goal is to achieve a consensus from all the employees to agree to wear shirts with the company logo which needed to be achieved howsoever possible [12].

The “Uncertainty reduction theory” is actually a theory stating the fact that it is natural for people to feel uncertainly about a person whom they are not acquainted with. It is the same for employees who are on different rungs of the corporate ladder. In this particular case study it can be said clearly that the employees need to be informed about the change in the hierarchical system in the business advertising company. It should be mentioned to them that the rules which have been made by their superiors need to be maintained and it is natural for such variations to arise in organisations [13]. If possible the employees need to be acquainted with the senior managers so that they get an insight into what prompted the managers to take such a decision. Once the employees do not remain in the dark about any type of organisational decision, they are bound to be more receptive and positive towards any change in the organisation. In this context it needs to be understood that uncertainty creates a sort of cognitive discomfort which needs to be reduced by the people. Uncertainty is bound to reduce by questioning people who make decisions, thereby solving any sort of problems which might arise due to any sort of doubts.

“The relational dialectics theory” implies the importance of relationship building on the occasion of communication. A “relationship” has a union where individuals from different backgrounds negotiation in different ways. It is natural for people to experience internal tensions inconsistently at the time of being in a relationship. This is true even in case of organisational commitments and scenarios. Organisational relationships need to be maintained properly so that there might not be any problems which might arise in such situations. In this case the employees need to be explained that senior managers do not want the fault of the organisation and therefore it is for the overall good of the organisation [14].

Business communication is the defining factor in most organisations. This is responsible for the effectiveness of “marketing campaigns, productive interpersonal relationships among the workers and successful resolutions of customer services. Due to the reason that audiences demand several kinds of communications in different situations and settings”, there is the need for effective business communication to understand the importance and the validity of communication for different reasons [15]. 

Business communication is something which happens throughout every organisation and there are multiple channels for achieving desired results. There need to be effective, appropriate and thoughtful messages which correlate on the basis of several companies.

The cycles of feedback which are required for the purpose of effective business communication can assume different forms specifically those which are aided by modern technology. It is crucial for business professionals to understand that effective communication in necessary for different channels. Messages, auto-responder messages among other tools assist the processing of large amounts of information [16]. 

“Effective communication” is the best occasion to make a great impression. The usage of prevailing words, images and messages, business professionals need to make powerful partnerships for the development of a foundation of a solid client base. Messages need to assume the medium which is chosen for the purpose of communication as this makes it more challenging for team members to work in case the modes of communication are different [17].

It can be said that communication plays a crucial role in all aspects of a particular business. The business communications might be in-house or external. With the rise in internal communication there are dealings with staff members in meetings or by means of written messages or emails. Effective business communication helps in building a proper business relationship between the staff and their employers which help in the increase of productivity and the bottom line of the company. Poor communication in business can cause a lot of unforeseen problems in the business. This might range from disgruntled customers, delayed projects, diminishing amounts of productivity and so on[18].

Effective business communication helps in the facilitation of business innovation. With the increase in the globalisation of the world, there is the need to take advantage of the fact and increase audiences as well as a proper customer base. In case there is a proper level of communication between the employees and the staff there are lot of advantages in the business functions. Business innovation is bound to happen when the staff feels comfortable in conveying opinions and ideas [19]. In case there is some consideration regarding the launch of new products, effective communication can play a crucial role in the fast introduction of the new product to the market. It is desirable to have effective business communication tools which help in the effectiveness of the business [20].  

Conclusion:

Business communication is a crucial piece of becoming successful in the present scenario. Every sort of organisation requires some sort of communication to increase the proficiency. The fact is that “effective communication” is one of the major ways for the establishment and maintenance of successful business. The business of the importance of accepting the tasks, conditions, standards cannot be considered in worlds. Communication technology trends are a dominant factor which might be studied or implied by several corporate businesses.

References:

Asante, Molefi Kete, Yoshitaka Miike, and Jing Yin, eds. The global intercultural communication reader. Routledge, 2013.

Baruah, Trisha Dowerah. "Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study." International Journal of Scientific and Research Publications 2.5 (2012): 1-10.

Baxter, Leslie A., and Kristen M. Norwood. Relational dialectics theory. John Wiley & Sons, Inc., 2015.

Bernus, Peter, Kai Mertins, and Günter Schmidt, eds. Handbook on architectures of information systems. Springer Science & Business Media, 2013.

Bølstad, Jørgen, Elias Dinas, and Pedro Riera. "Tactical voting and party preferences: A test of cognitive dissonance theory." Political behavior 35.3 (2013): 429-452.

Chang, Tom Y., David H. Solomon, and Mark M. Westerfield. "Looking for someone to blame: Delegation, cognitive dissonance, and the disposition effect." The Journal of Finance 71.1 (2016): 267-302.

Dainton, Marianne, and Elaine D. Zelley. Applying communication theory for professional life: A practical introduction. Sage publications, 2018.

Grunig, James E., ed. Excellence in public relations and communication management. Routledge, 2013.

Harmon-Jones, Eddie, and Cindy Harmon-Jones. "Cognitive dissonance theory." Handbook of motivation science (2012): 71-83.

Johnson, Danette Ifert. "Swearing by peers in the work setting: Expectancy violation valence, perceptions of message, and perceptions of speaker." Communication Studies 63.2 (2012): 136-151.

Klir, George J., and Mark J. Wierman. Uncertainty-based information: elements of generalized information theory. Vol. 15. Physica, 2013.

Lowry, Paul Benjamin, et al. "Leveraging fairness and reactance theories to deter reactive computer abuse following enhanced organisational information security policies: An empirical study of the influence of counterfactual reasoning and organisational trust." Information Systems Journal 25.3 (2015): 193-273.

Martin, Leonard L., and Gerald L. Clore. Theories of mood and cognition: A user's guidebook. Psychology Press, 2013.

Pearson, Ron. "Business ethics as communication ethics: Public relations practice and the idea of dialogue." Public relations theory. Routledge, 2017. 111-131.

Ruck, Kevin, and Mary Welch. "Valuing internal communication; management and employee perspectives." Public Relations Review 38.2 (2012): 294-302.

Saraf, Nilesh, et al. "How does organisational absorptive capacity matter in the assimilation of enterprise information systems?." Information Systems Journal 23.3 (2013): 245-267.

Smith, Ralph C. Uncertainty quantification: theory, implementation, and applications. Vol. 12. Siam, 2013.

Truss, Catherine, et al. "Employee engagement, organisational performance and individual well-being: exploring the evidence, developing the theory." (2013): 2657-2669.

Wicklund, Robert A., and Jack Williams Brehm. Perspectives on cognitive dissonance. Psychology Press, 2013.

Wong, Paul TP. "Meaning management theory and death acceptance." Existential and spiritual issues in death attitudes. Psychology Press, 2013. 91-114.