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MEDI355 : Nutrition And Food Innovation

tag 0 Download 6 Pages / 1,253 Words tag 31-12-2020
  • Course Code: MEDI355
  • University: University Of Wollongong
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  • Country: Australia

Question: 

1. Identification of need - outline the reason why your product meets a specific nutritional health problem (e.g. identify prevalence of health issue, impact, costs). Ensure you clarify your target group and why chosen.

2. Rationale for product - using the literature, identify the strength of the evidence to support the nutrition claims you wish to make on the product (either directly on pack or through third party endorsement); and if appropriate describe any strategies, programs or
initiatives that have previously been used to attempt to ‘solve’ or manage the nutrition problem and describe their effectiveness and how your product may assist in managing this problem.

3. Identification of relevant commercial and marketing issues - ensure your report covers the key factors for successful product launch e.g.

a. intellectual property issues
b. compliance with government regulations re ingredients and labelling c. consumer acceptance and education
d. advantages to the consumer (relating to health and nutrition)
e. advantages to the manufacturer (reduced costs, increased product range, point of difference, etc)

3. Describe a feasible plan to address these identified commercial and marketing issues include recommendations such as for any additional research, development or communication activities

4. Conclusion finalise with overall commentary on product potential success and ideas for future directions e.g. strengthening any areas of weakness you have identified such as scientific support through more refined clinical trials or improving consumer understanding through targeted health promotion campaigns with key third parties
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Total 6 pages

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My Assignment Help. 'Nutrition And Food Innovation' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/medi355-nutrition-and-food-innovation/commercial-and-marketing-considerations.html> accessed 08 December 2022.

My Assignment Help. Nutrition And Food Innovation [Internet]. My Assignment Help. 2020 [cited 08 December 2022]. Available from: https://myassignmenthelp.com/free-samples/medi355-nutrition-and-food-innovation/commercial-and-marketing-considerations.html.


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