Discuss about the Media Communication for the Fundamental Changes.
In this paper, the author discusses some of the fundamental changes that have shaped and characterized the world of communication. It is true that the sphere of communication and media encompasses various aspects and minor elements that are always changing. The current media and communication platforms are very different from the past ones, thus the need to investigate the causes in the shift of the changes. We are currently living in a digital era where communication amongst and between people is done using many devised forms, and that communicating does not need to be done by word of mouth. Just to note, even taking a selfie photo and posting it on social media platforms such as Twitter and Facebook is also a form of communicating. While discussing this, the paper will expound much on the effects of these new forms of communication on the media perception.
According to the definition provided by Kind (2010), media convergence refers to a continuous process that should not be perceived as a substitution of the old forms of media, but as a close interaction between various media but seen as an interaction between media platforms and forms (Senft, 2008, p. 10). One interesting area of great concern while looking at positive versus negative outcomes of media convergence is digital media proprietorship (Van Dijck, 2008, p. 65). In the current age, the capability to curb media industry is packed in the hands of private investors and proprietors as well as moderately little number of dominant big media firms. For better illustration, some organizations including Warner Bros Inc, which formerly used to concentrate much on the film industry, in the contemporary society, they have control over a variety of media outlet. Such include PC games, books, magazines, sites and toys, which are considered as a player during the time spent media convergence (Barakat, 2014, p. 23).
Dominance of Digital Media Convergence
Outcomes of digital media convergence trend are perceived as both positive-oriented and negative-oriented. From one major viewpoint, this trend triggers a considerable reduction in the basic qualities of content offered in a propensity that voices who lack financial force and are not be considered. Additionally, it can be argued that industry-driven media controlled by big global media enterprises 'have the potential to effectively enhance the expected estimation underlying the administration, the primary adaptability of themes as well as the capability of the involved contributors' (King, 2010). Apart from empowering innovative improvements, it can bring transformation in the elitism of media personnel and trigger broad mindfulness. Another important concept of media convergence that can be conceived as its significant disadvantage is what is known as the 'investment gap' (Klinenberg, 2005, p. 55). This conception alludes to the manner in which media convergence compels various groups of people to undertake an active part in content creation, as it stipulates extended accessibility to cutting edge advancements, commonality with differently new forms of media, and contributing to the build-up of specific aptitudes. Subsequently, certain fragments of the media audience have a tendency to fail and unable to completely partake in the new media culture (Emmerson, 2000, p. 15).
King (2010) contends that one of the methods of understanding media convergence lies in terms of collaboration amongst old forms and new forms of media. This conception can be made possible through accurate utilization of the case of television industry as well as gaining improvement throughout always. Transitioning from simple media to progressive media remains centrally important in the realms of media convergence face off. The term "analogue" gives a depiction of something 'that takes after something else' (Meikle, 2011). In this manner, it therefore signals that are transmitted via television can be seen as being closely resembling the light or sound of the genuine scene (Vivienne & Burgess, 2013, p. 9). Speaking of analogue media, every inbuilt structure was particular and differently independent from the rest because of the greater need to effectively utilize diverse 'media content, properties and mechanical assemblies'. Following the manifestation of computerized code, the situation transformed immediately, opening new conceivable outcomes and paving way for media creation and media convergence. Resultantly, it sparked off new types of connection amongst makers and shoppers (D’Orazio, 2014, p. 9).
Selfies: Shaping the New Digital Media
We currently live in the age of selfie. A selfie is known as a fast self-portrait that is made with a phone’s (smartphone) camera and instantaneously inscribed into a network. It has become an instant visual communication of where we currently live, what we love doing, how we think, and who we think is watching and following us. Lasén & Gómez-Cruz (2009, p. 210) document that selfies are eventually shaping and transforming aspects of self-awareness, body language, social awareness, privacy, humor, public behavior, and altering temporality. Having become a new visual genre, selfies pose their own structural autonomy. Digital media analysts have sought to know why selfies existed in the first instance. The primary purpose of having selfies is that everyone posting a selfie does so with the mindset of being seen here, immediately, by other people, mostly on social networks. One thing that must be remembered is that the act taking selfies is never accidental. Whether completely casual or carefully staged, the sender has to start by first approving any selfie before embedding it on a network (Meikle, 2011, p. 31).
Relationship Between Media and Music
May & Hearn (2005, p. 196) informs that the commodity form of music has greatly undergone some transformation, just as social media does. In the past, music was once dominated by recordings done on physical media including tapes, compact discs, and LP records. Sheet music characterized a sizeable portion of the market, same to reproduction rights, mechanical rights, and payment for live performance (Suhr, 2012, p. 27). In the present day reality, the world’s biggest music store deals only in the sale of digital files. Further, sale of recordings on CD have fallen and the trend has caused a great financial slack. Looking at the current conjecture, globally, it is apparently trues that more recordings are nowadays circulating through channels that do not carry the desirable official sanction of recording states or industries. Scholars and artists of music and art have also expanded their concept of from a formal concern to one of physical, economic, or cultural form. In this regard, the matter and form of music remains closely bound in the current age, especially in consideration of the ways in which recordings move across milieus and formats (Rettberg, 2014, p. 30).
Basic Applications/Examples of Media Convergence
Some keen media observers expect that we will in the long run get to all media content through one gadget, or "black box". In that capacity, media business practice has been to distinguish the following "black box" to put resources into and produce desirable media. This has triggered a variety of issues (Turkle, 2013, p. 30). Firstly, as "secret elements" are created and surrendered, the individual is left with various gadgets that can play out the same errand, as opposed to one devoted for every assignment. For instance, one may possess both a PC and a computer games console, in this manner owning two DVD players. This is in opposition to the streamlined objective of the "discovery" hypothesis, and rather makes a lot of mess. Also, technological convergence has a tendency to be exploratory in nature. This has prompted shoppers owning technologies that extra capacities that are harder, if not illogical, to utilize more than just one particular gadget. Numerous individuals would just watch the TV for the span of the feast's cooking time, or while in the kitchen, yet would not utilize the microwave as the family television. These illustrations demonstrate that much of the technological convergence is pointless or unneeded (Brandt, 2014, p. 33).
In spite of the fact that purchasers principally utilize a particular media gadget for their necessities, other "black box" gadgets that play out the same errand can be utilized to suit their present circumstance. In spite of the making of "black boxes", proposed to play out all assignments, the pattern is to utilize gadgets that can suit the shopper's physical position (Yoo & Kwon, 2011, p. 38). Because of the variable utility of convenient innovation, convergence happens in high-end cell phones. They consolidate mixed media administrations, GPS, Internet access, and versatile communication into a solitary gadget, proclaiming the rise of what has been named the "smart phone," a gadget intended to evacuate the need to convey numerous gadgets (Rugg, 2014, p. 36). Convergence of media happens when different items meet up to shape one item with the advantages of every one of them, otherwise called the black box. This thought of one technology has ended up being termed as a fallacy as a result of the failure to really put every single specialized piece into one. For instance, while individuals can have email and Internet on their telephone, they would still want Internet and email as well. Cellular telephones are a decent case, in that they integrate advanced cameras, mp3 players, voice recorders, and different gadgets. This sort of convergence is well known. For the buyer out there, it implies more elements in less space; while for media aggregates it implies staying focused (Balance, 2012, p. 140).
Problems of Media Convergence in the Society
Media convergence has a drawback. Especially in initial structures, converged gadgets are often less reliable and functional as compared to their component parts (for instance, a cellular telephone's web program may not render some site pages accurately, because of not supporting certain rendering strategies, for example, the iPhone program not supporting Flash content). As the quantity of capacities in a solitary gadget heightens, the capacity of that gadget to serve its unique capacity diminishes. As Yoo & Kwon (2011) declares, mechanical union holds huge potential for the "change of life and freedom in some ways and could debase it in others". Ardévol & Gómez-Cruz (2012) trusts that this same innovation can possibly be "utilized as both a weapon of social control and a method for resistance". Since innovation has developed in the previous ten years or somewhere in the vicinity, organizations are starting to unite advancements to make interest for new items. This incorporates telephone organizations coordinating 3G and 4G on their telephones. In the mid twentieth century, TV focalized the advancements of motion pictures and radio, and TV is presently being united with the cell telephone industry and the Internet. Media convergence consolidate various advances into one. More up to date cell telephones highlight cameras, and can hold pictures, recordings, music, and other media (Steenson, 2006, p. 9). Makers now incorporate more propelled elements, for example, video recording, GPS beneficiaries, information stockpiling, and security systems into the customary cellphone. (Aldridge & Harden, 2014, p. 23)
Summary of the Discussion
Convergence culture is a piece of participatory society. Fans and buyers can take an interest in the creation and flow of new substance. A few organizations exploit this and quest for input from their clients through online networking and sharing destinations, for example, YouTube. Other than promoting and stimulation, merging society has additionally influenced the way we collaborate with news and data. We can get to news on numerous levels of media from the radio, TV, daily papers, and the web. The web permits more individuals to have the capacity to report the news through autonomous communicates and accordingly permits a huge number of viewpoints to be advanced and accessed by individuals in a wide range of territories. Adoption of media convergence would permit news to be accumulated on a much bigger scale.
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