Discuss a news item or event that has arisen within the past month that has relevance to Strategic Management.Include the following:
• Topic • Date • Source which may include, radio, television, newspaper, internet, etc. • Summary of the news item • Conclusions or commentary about relevance to strategic management of business
The topic of this study is “Merging of Kraft and Heinz as a more global company”.
The Kraft and Heinz Company of US has started to operate their business as a merged company from July 6, 2015. They started to operate under the trademark KHC.
The sources for this topic are internet and newspaper and the officials of KHC.
Summary of the news item
The Kraft Company provides household products. Their products rank as no.1 or 2 in core category. Heinz is a global company which ranks as no.1 or 2 in food products. The main product of this company is ketchup (Noguchi, 2015). The officials said that the merging of these two company would save $1.5 billion cost by the year 2017, which is a part of strategic management (Green, 2015). The shareholder of Kraft Company will acquire 49% stake and the shareholder of Heinz Company would acquire 51% stake. Apart from stock the Kraft Company will be provided with special dividend of $16.50 in each share. Kraft and Heinz has started to operate as merged company from July, 2015 (Kammerer, 2015). This deal has created a food and beverage company which stands third largest beverage company in North America. Merging of these two companies has combined the namesake cheese and planter peanut of Kraft Company with the product of ketchup sauces of Heinz Company. These new company has already adopted some new strategic changes to cop up with the competitive challenges of other company.
Merger makes a lot of sense in strategic management. Both the firms were having a sophisticated supply chain management. This culture had been proved that these two companies are easy to integrate. The management of these two companies have measured that the merging of this two companies would save $1.5 billion cost by the year 2017, which is a part of strategic management (Seefeld, 2015). The new company has implemented a zero based budgeting in which the manager of the company gas to calculate every forecast expenses to reduce cost (Tremblay, 2015).
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