Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Question: Explain the four major methods of segmenting a market: geographic, demographic, psychographic and behavioural segmentation. Marketers rarely limit their segmentation analysis to only one or a few variables. Using the Roy Morgan Values Segment as an example, describe the geographic, demographic, psychographic and behavioural characteristics of this Value Segment.     Answer: Methods of segmenting Based on the Roy Values Research Segment, market segmenting means when the needs of the consumers are met at all levels. There are different types of market segmenting based on the Roy Morgan Values Research: Geographical Segmentation – Based on the Roy Morgan Research segmentation, geographical segmentation means when the consumers or business buyers are segmented based on the demographic or geographic location. Additionally, the consumers may be separated based on the user status, benefits and loyalty status. The company aims the target consumers based on their geographical location and as per the Roy Morgan Research and this is considered as one of the most important principles of marketing (Abell, 2010). Demographic segmentation – Keeping in mind the Roy Morgan Values Segment demographic segmentation depends on the generation, sex, occupation and health safety level or the benefits that a company provides. The Roy Morgan Values Settlement ensures that the benefits are  perceived in an accepted level and they keep in mind the stage of the consumers life cycle (Dozier et al., 2013). Psychographic segmentation – This is sometimes called lifestyle of the consumers. The Roy Morgan Values Research keeps in mind the lifestyle of their consumers and ensures that the principles of marketing are met in such a way that they are a
OR is one of the noted service providers that deliver essay help. We provide tailored essay assistance to make sure that student gets online essay help exactly in the way they want it to be written. We at have built teams of consultants, who readily attend every query related to help me writing my essay. We provide essay writing help in forms of tips and steps in order o assist students with tough essay assignments.

Most Downloaded Sample Of Management

Toulin Method Of Argumentation

Download : 279 | Page : 1

You are required to write a researched argument essay that convinces persuades the reader of your position / stance. This is an academic, researched and referenced document that demonstrates your understanding of the objectives of the course. The structure of the argument will follow the TOULMIN METHOD of argumentation.

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Consumer Behavior Assignment

Download : 208 | Pages : 9

Executive Summary The purpose of this report is to elaborate the factors which are considered by individuals before selecting an occupation. Choosing an occupation is indeed a major decision of everyone’s life and it does give a shape to where he would be heading in the course if time. The report begins with a list of various occupations which have been going since the human civilization started though it has indeed changed its form to...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Internet Marketing Plan For River Island

Download : 369 | Pages : 13

Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and services delivered to their doorstep has also necessitated for the businesses to implement the e-business strategy in their business processes. E-business which is common...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Strategic Role Of HR In Mergers & Acquisitions

Download : 330 | Pages : 9

Executive Summary In a merger & acquisition, role of an HR has emerged as a very critical function. At each stage of merger and acquisition process, HR plays a strategic role. The importance of role of HR part in integration of the merged companies should not be taken lightly and should be handled very carefully and with due planning. At pre acquisition stage, due diligence should be taken before the start of the process and HR must carve ou...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Relationship Between Knowledge Management, Organization Learning And HRM

Download : 360 | Pages : 7

Introduction In this competitive business environment where every business organization is trying to attract the customers of each other, it becomes essential for these organizations to remain competitive by innovating new ideas and thoughts, so that value added products and services can be provided to the customers. The motive of such organization in providing value added services to their customers, require their employees to be quite effect...

Read More arrow Tags: Australia Arlington Management University of New South Wales 
Free plagiarism check online Free plagiarism check online on mobile
Have any Query?