Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Question:

Explain the four major methods of segmenting a market: geographic, demographic, psychographic and behavioural segmentation. Marketers rarely limit their segmentation analysis to only one or a few variables. Using the Roy Morgan Values Segment as an example, describe the geographic, demographic, psychographic and behavioural characteristics of this Value Segment.
 
 

Answer:

Methods of segmenting

Based on the Roy Values Research Segment, market segmenting means when the needs of the consumers are met at all levels. There are different types of market segmenting based on the Roy Morgan Values Research:

Geographical Segmentation – Based on the Roy Morgan Research segmentation, geographical segmentation means when the consumers or business buyers are segmented based on the demographic or geographic location. Additionally, the consumers may be separated based on the user status, benefits and loyalty status. The company aims the target consumers based on their geographical location and as per the Roy Morgan Research and this is considered as one of the most important principles of marketing (Abell, 2010).

Demographic segmentation – Keeping in mind the Roy Morgan Values Segment demographic segmentation depends on the generation, sex, occupation and health safety level or the benefits that a company provides. The Roy Morgan Values Settlement ensures that the benefits are  perceived in an accepted level and they keep in mind the stage of the consumers life cycle (Dozier et al., 2013).

Psychographic segmentation – This is sometimes called lifestyle of the consumers. The Roy Morgan Values Research keeps in mind the lifestyle of their consumers and ensures that the principles of marketing are met in such a way that they are able to meet the needs of their consumers depending on the kind of lives they spent. The Roy Morgan Values Research segment identifies the personal activity of the targeted consumers (Abell, 2010).

Behavioral segmentation – According to the Roy Morgan Values Research behavioral segmentation means when the consumers are divided into groups based on their response, knowledge and attitude. This segmentation depends on the behavioral patterns of the consumers. Moreover, how they wish the product sellers to meet with the requirements depending on the consumer’s behavior. The Roy Morgan Values Research focuses on the behavioral segmentation of marketing (Pedroso et al., 2010).

 

Reference List

Abell, D. F. (2010). Managing with dual strategies. Simon and Schuster.

Dozier, D. M., Grunig, L. A., & Grunig, J. E. (2013). Manager's guide to excellence in public relations and communication management. Routledge.

Pedroso, M., Taylor, J., Tisseyre, B., Charnomordic, B., & Guillaume, S. (2010). A segmentation algorithm for the delineation of agricultural management zones. Computers and Electronics in Agriculture, 70(1), 199-208.

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2017). Methods Of Segmenting. Retrieved from https://myassignmenthelp.com/free-samples/methods-of-segmenting.

"Methods Of Segmenting." My Assignment Help, 2017, https://myassignmenthelp.com/free-samples/methods-of-segmenting.

My Assignment Help (2017) Methods Of Segmenting [Online]. Available from: https://myassignmenthelp.com/free-samples/methods-of-segmenting
[Accessed 08 December 2019].

My Assignment Help. 'Methods Of Segmenting' (My Assignment Help, 2017) <https://myassignmenthelp.com/free-samples/methods-of-segmenting> accessed 08 December 2019.

My Assignment Help. Methods Of Segmenting [Internet]. My Assignment Help. 2017 [cited 08 December 2019]. Available from: https://myassignmenthelp.com/free-samples/methods-of-segmenting.


MyAssignmenthelp.com is one of the noted service providers that deliver essay help. We provide tailored essay assistance to make sure that student gets online essay help exactly in the way they want it to be written. We at MyAssigemnthelp.com have built teams of consultants, who readily attend every query related to help me writing my essay. We provide essay writing help in forms of tips and steps in order o assist students with tough essay assignments.

Latest Management Samples

PRT503 Entrepreneurship For Professionals

Download : 0 | Pages : 10
  • Course Code: PRT503
  • University: Charles Darwin University
  • Country: Australia

Answer: Introduction The number of education business is increasing rapidly all over the world due to the high demand of higher studies but the candidates need to adopt different skills and through career mapping program to get different job opportunities (Dees, 2017). Additional skill development and quality training program are essential for the candidates to get huge competitive advantages during the interview process (Parker, 2018).  ...

Read More arrow

BSBHRM501 Manage Human Resource Services

Download : 0 | Pages : 7

Answer: Introduction The HRIMS survey was done inorder to to get the effectiveness of the HR department and the process in which selection process is determined. It is also to get a feedback if the HR is oing a good job or not. Also, completing the questionnaire will show if the HR department is doing a goo job. This is a survey to help the staff in better HR management. Human resource management informations system(HRMIS) is an online solut...

Read More arrow

BSBHRM501 Manage Human Resource Services

Download : 0 | Pages : 7

Answer: Introduction The HRIMS survey was done inorder to to get the effectiveness of the HR department and the process in which selection process is determined. It is also to get a feedback if the HR is oing a good job or not. Also, completing the questionnaire will show if the HR department is doing a goo job. This is a survey to help the staff in better HR management. Human resource management informations system(HRMIS) is an online solut...

Read More arrow

BSBHRM501 Manage Human Resource Services

Download : 0 | Pages : 7

Answer: Introduction The HRIMS survey was done inorder to to get the effectiveness of the HR department and the process in which selection process is determined. It is also to get a feedback if the HR is oing a good job or not. Also, completing the questionnaire will show if the HR department is doing a goo job. This is a survey to help the staff in better HR management. Human resource management informations system(HRMIS) is an online solut...

Read More arrow

BSBHRM501 Manage Human Resource Services

Download : 0 | Pages : 7

Answer: Introduction The HRIMS survey was done inorder to to get the effectiveness of the HR department and the process in which selection process is determined. It is also to get a feedback if the HR is oing a good job or not. Also, completing the questionnaire will show if the HR department is doing a goo job. This is a survey to help the staff in better HR management. Human resource management informations system(HRMIS) is an online solut...

Read More arrow
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,159,012

Orders

4.9/5

Overall Rating

5,050

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

285 Order Completed

99% Response Time

Eugene Baranowski

MBA in Supply Chain

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

3076 Order Completed

99% Response Time

Emily Wei

Doctor of Philosophy (Ph.D) in Civil Engineering

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

610 Order Completed

100% Response Time

Cheryl Zhao

PhD in Statistics

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1592 Order Completed

96% Response Time

Jane Sima

Ph.D in Psychology with Specialization in Industrial-Organizational Psychology

Singapore, Singapore

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

as i have secured good marks in this subjects it is only because of the content which is up to the mark

flag

User Id: 273565 - 08 Dec 2019

Australia

student rating student rating student rating student rating student rating

I got a good improvement on my presentation even though initially there was a misunderstanding between me and the support team. Writer did an amazing job and improved my slides a lot

flag

User Id: 111069 - 08 Dec 2019

Australia

student rating student rating student rating student rating student rating

The assignments which you done is very useful for me and I got good grade for those assignemnts and very useful content.

flag

User Id: 332654 - 08 Dec 2019

Australia

student rating student rating student rating student rating student rating

Great work and super fast with the delivery. The quality of work always super exceeds my expectations and I am a happy customer

flag

User Id: 311431 - 08 Dec 2019

Australia

student rating student rating student rating student rating student rating
Have any Query?