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MG4002 Data Analytics

tag 0 Download 10 Pages / 2,432 Words tag 23-06-2021


In today’s world surrounded by information technology, vast amounts of data are created and stored each day. The data itself is not information, unless it is processed in a way that extracts particular insights and values that can be used in various ways. To do this, we need models and algorithms to collect, analyse, and evaluate data. This process of extracting information from the raw data is better known as data analysis.

This module seeks to teach students the fundamental concepts and techniques of Data Analytics. It sets out to provide insight into the 'roles' played by a data analyst and to balance data analytics techniques introduced through appropriate software with reporting modern data analysis in a reproducible manner. As such, this module aims to:

  • Provide a framework for developing the analytical skills for handling a range of data analysis methodologies;
  • Provide the tools and the technical skills to enable a range of data analysis methodologies (statistical analyses) to be undertaken;
  • Enable the intelligent reporting of the results of a data analysis to target audiences with diverse levels of numerate/statistical understanding;
  • Provide a sufficient base to enable the pursuance of more complex data analyses.

Learning Outcomes

On successful completion of this module, you will be able to:

1.Discuss the appropriate data structures for any particular analysis.

2.Identify appropriate basic data analysis tools to plan and implement an analysis for any particular set of research data.

3.Build statistical models for effective data analysis.

4.Provide a clearly presented report highlighting the key findings of an analysis for a particular set of research data according to the brief and taking into account the nature of the target audience.

The purpose of this assignment is to equip you with the ability to selectively analyse different sets of data for insight, and to report the findings in an effective manner. This assignment consists of five tasks, but the report should flow as a single whole document.

(1)Provide an overview of the research topic

(2)Develop the conceptual model and generate hypotheses (the minimum number of hypotheses should be two). You are supposed to review the existing literature and use relevant theoretical framework to support your arguments for hypotheses development.

(3)Collect the data using ESS Round 8, 2016 – United Kingdom

(4)Analyse the data using appropriate data analysis tools

a)What is the overall picture of the data?

b)What can you say about the outliers?

c)Where are most of the values?

d)What are the lowest and highest values?

e)What is the relationship between the variables (as exhibited in your conceptual model)?

(5)Describe the findings consistent with the conceptual model

You are required to produce a work that demonstrates you are meeting the learning outcomes. Following is the indicative marking criteria:

a)A clear introduction of the assignment

b)An overview of the research topic/ problem

c)Develop the conceptual model and generate hypotheses

d)Download the data from World Values Survey and clean the data

e)An analysis of data using appropriate analytical tools and techniques, taking account of the validity and reliability of data

f)Report the findings in a consistent and clear manner

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Total 10 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help (2021) Data Analytics [Online]. Available from:
[Accessed 27 September 2022].

My Assignment Help. 'Data Analytics' (My Assignment Help, 2021) <> accessed 27 September 2022.

My Assignment Help. Data Analytics [Internet]. My Assignment Help. 2021 [cited 27 September 2022]. Available from:

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