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MG5561 International Marketing

tag 0 Download 13 Pages / 3,213 Words tag 15-07-2021

Question:

1: Analyse the macro and competitive factors that impact global Toys’ Industry. 

2: Analyse internal business environment of Toys"R"Us using Porter’s Value Chain. 

Global macro-Toys industry

Global Competitive factors -Toys industry

Internal business environment of Toys"R"Us

SWOT

3 : Evaluate the potential target markets of India, Sri Lanka, Nigeria and Russia using the 12 Cs framework and then select ONE of the target markets and justify choice. [LO2, LO1]

4. Recommend to Toys"R"Us an appropriate mode of entering the chosen country and justify your choice based on your analysis and theory. [LO3, LO1]

Task 5: Analyse the targeted country’s socio-cultural factors. Develop appropriate marketing mix for Toys"R"Us to succeed in your selected target market. You must link your proposed marketing mix to the company’s SWOT and external cultural factors and Justify your answer.

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Total 13 pages

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My Assignment Help. MG5561 International Marketing [Internet]. My Assignment Help. 2021 [cited 28 January 2023]. Available from: https://myassignmenthelp.com/free-samples/mg5561-international-marketing/macro-and-competitive-factors.html.


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