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MGB105 Business Management

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Tactus Technology's Craig Ciesla and Micah Yairi had a great idea and then were faced with the challenge of how to fund their start-up. So, and to learn more about their fund raising challenges, you will read the case study on page 194 -195 of our ebook that is focused on Tactus Tech. Once you do this and complete your additional outside research, address the following questions: (please note the questions here are slightly different than those in the ebook and you should only address the questions that follow here.) 

1. Craig Ciesla and Micah Yairi eventually turned to friends and family for funding. Should they have done this first? What are the risks with raising money from such individuals?
 
2. What were the risks and benefits of waiting until they had been granted patents to ask for customer feedback?
 
3. The partners gave up equity in their company part of the ownership to get the help they needed. Was this a good idea? Why or why not?
 
4. Why do you think, even with such bad luck, Ciesla and Yairi stuck it out? What would it take for you to be so persistent?
 
5. Building upon the business you would like to open up, what funding source or sources would you take advantage of in order to initially fund your company? What are some of the advantages and disadvantages of choosing the funding source or sources you would use? 
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