The BP oil spill case
The BP Deepwater Horizon oil spill had the devastating effects on the US Gulf of Mexico. The entire environment was deeply affected by this sudden oil spill six years ago. It even created the negative impact on the public perceptions related to the offshore oil and gas drilling process (Ritchie et al. 2014). It was reported that numerous lives were killed whereas the entire environment suffered due to the continuous pollutants emitted from the oil spill. One of the major impacts was foreseen in the tourism marketing in US. However, the development of the technological tools and supports from the associated members helped in recovering the environment from such disastrous situation (Susskind et al. 2016). The tourism company like Cox and Kings also faced the trouble since the number of the tourists declined continuously. Therefore, the company requires following the sequential planning for recovering the tourism marketing from the devastating situation is structured below:
Planning, evaluation and monitoring
The marketing plan is based on the structured and systematic steps that are helpful enough in accomplishing any specific or predetermined goal. Planning is the basic process to start any marketing activity. It is noticed that the disastrous oil spill had affected the environment and livelihood much recognizably (Barrage, Chyn and Hastings 2014). Therefore, it is quite a fearful for the tourists to visit the Gulf of Mexico. The safer approaches undertaken in the downstream operational process of British Petroleum would be a secure place to visit (Susskind et al. 2016). Accordingly, Cox and Kings can manage the tourists by communicating and informing about the safer operations. At the initial stage, the company requires establishing the transparent communication with the stakeholders. In order to reduce such risks, it is essential for the company to prepare the structured plan to recover the tourism marketing process (Cherry et al. 2017). The following activities would be beneficial in developing the secure tourism marketing.
- Initially, it is essential to develop the safety parameter to reduce the uncertain occurrence during the operational activities (Sharkey 2014). The decreasing rate of the operational risks would be much beneficial in deploying more skilled representatives and staffs. Accordingly, the environment would be on the safer hands.
- The development of the risk management system is also quite beneficial for BP oil to improve the standards, tools, processes, and methodologies. However, the association of the efficient workers is necessary for managing these advanced technical tools.
- Development of the upstream businesses depends on three major categories, such as exploration, developments, and production. Each of the division is needed to be taken care of while restructuring the upstream business.
- Adopting the advanced technologies for developing the waste management process would be much fruitful to reduce the environment pollution in upcoming years.
The implemented plan is necessarily needed to be evaluated to understand the effectiveness. In order to evaluate the plan for improving the operational activities, it is necessary for the company to manage the values and behaviour. Providing the proper training and development would make the staffs more competitive and efficient in using the advanced technologies (Heflin and Wallace 2017). Therefore, the operational works would be improved and the environmental position would be much on the safer side. Similarly, it is essential for Cox and Kings to develop the sustainable green method to develop the secure environment. It would be easier to attract more tourists for reducing the environmental risks. It would be even effective enough to attract people from different countries. The safer approaches undertaken in the downstream operational process would be a secure place to visit (Susskind et al. 2016). The local commercial fisherman and vessel owners will also be associated for managing the protection activities. The boom and skim operations would be undertaken for preventing the oil from reaching shore. Therefore, the tourists can visit the place and enjoy their moments at the beach much safely. The continuous monitoring the health and environmental impacts by associating with Unified Area Command (Susskind et al. 2016). With the help of these initiatives, it is quite easier for BP to implement a comprehensive idea for testing and monitoring the environmental impacts.
Measuring Success
The implementation plan requires measuring the success in a prominent way. In order to understand the success parameter, it is essential for the company to establish the transparent communication with the stakeholders. At the initial stage, it is necessary for Cox and Kings to gather knowledge about the suitable offerings to the tourists. Furthermore, the responses derived from the tourists would determine their needs, preferences and concerns about safety. The review gathered from their feedback would be the most effective way to measure the success parameter (Heflin and Wallace 2017). Moreover, it would be much beneficial in developing the advertising strategy to inform the customer about the safer approaches taken into consideration for providing the remarkable tourism experiences. The development of the communicational transparency would help in measuring the success related to this marketing planning process. Moreover, the development of the tourism packages would attract more tourists through word of mouth. It would be even effective enough to attract people from different countries.
References:
Barrage, L., Chyn, E. and Hastings, J., 2014. Advertising, reputation, and environmental stewardship: Evidence from the BP oil spill. Ann Arbor, 1001, pp.48109-1220.
Cherry, K.E., Lyon, B.A., Sampson, L., Galea, S., Nezat, P.F. and Marks, L.D., 2017. Prior hurricane and other lifetime trauma predict coping style in older commercial fishers after the BP Deepwater Horizon oil spill. Journal of Applied Biobehavioral Research, 22(2).
Heflin, F. and Wallace, D., 2017. The BP oil spill: shareholder wealth effects and environmental disclosures. Journal of Business Finance & Accounting, 44(3-4), pp.337-374.
Ritchie, B.W., Crotts, J.C., Zehrer, A. and Volsky, G.T., 2014. Understanding the effects of a tourism crisis: The impact of the BP oil spill on regional lodging demand. Journal of Travel Research, 53(1), pp.12-25.
Sharkey, C.M., 2014. The BP Oil Spill Settlements, Classwide Punitive Damages, and Societal Deterrence. DePaul L. Rev., 64, p.681.
Susskind, A.M., Bonn, M.A., Lawrence, B.C. and Furr, H.L., 2016. Regional Contrasts in Consumers’ Attitudes and Behavior Following the BP Oil Spill. Cornell Hospitality Quarterly, 57(1), pp.66-81.
