Use of literature/market research /evidence of reading from websites and any other print media.
Has developed and justified own ideas based on a wide range of sources which have been thoroughly analysed, applied and discussed.
Literature is presented with soundly based criticisms, in a descriptive way and indicates a good understanding of the literature.
Literature is presented with some criticisms, in a descriptive way and indicates a few limitations of understanding.
Literature is presented uncritically, in a descriptive way and indicates some limitations of understanding.
No evidence of literature or irrelevant to the research question.