The purpose of this assignment is to apply concepts addressed in Course Learning Outcomes in your course outline. You will prepare a written submission of the selling philosophy.
The objective of this assignment is to have you shift from the consulting perspective in the first assignment to a product strategist for this assignment. Therefore, you will be required to come up with a potential product solution to meet the current needs of a target market. The key will be how you develop a strategy to ensure that product or service does well in sales. This product or service must be new to the Edmonton or Alberta market. It can either be something you came up with, or something that exists in other parts of the world but is not sold here.
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