IKEA has a highly reputable brand image, known for its low costs products and approach to business operations Cost minimization: Designed with target price apparent Flat packed furniture for logistic costs Consumer self assembly Production from low cost resources
Identifying target areas Population density Land purchased on outskirts of large metropolitan areas Experienced swedish managers supervise and mentor new store until it is deemed mature before being handed to a local manager A generic layout/structure for every IKEA store, but are adapted by local managers according to local tastes.
IKEA is the group of the top furniture's in the world. The company has been able to handle the furnishing products with the prices that have been low for the people to afford it. The company has a unique combination of the different forms, functionality and the affordability factors which completely distinguish from the continued success. (Greiser, 2017). The company works on trying to make the profits with the gain of the market share and what IKEA had to do for conquering the space.
The background of IKEA focus on how to handle the different affairs of the company with the focus on how it is able to handle the furniture retailers in the world. The functionality is based on the commencement with the development of the different strategic tools and the marketing standard. The company offers the wider range of the brand products with the focus on attracting the different customers. Through this, there is a possibility to handle the clear vision with the good product image that help in balancing the functions, quality and designing.
IKEA has been able to offer the best sustainability approach for its customers where it focuses on the compliance with the centralized ideas for the IKEA supply chain. The auditors tend to verify the data suppliers with sending the same to IKEA. IKEA works on the competitive position with maintaining the competitive edge among the rivals. The operations are competitive which are based on working over the different differences and the offering with products and positioning.
The major focus has been on IKEA is able to bring the change with the recognitions that focus on the strategic approach and the competitive standards. The company is working on both the internal and the external customers so that they are satisfied with the functioning with being loyal to the demands of the customers. The company also focus on motivating, guiding and coaching their staff to realize about the mission of IKEA. (Brown, 2016).
The issues could be handled depending upon the political and the legal issues. It includes how the company IKEA is able to work on the different economic factors with the quality that has been afforded by the people. The change in technology with the standardization of the policies is to focus on the use of the cheap labor and working over the differences in different countries. (Mastors, 2017)
Kind of information important for talk
IKEA is able to focus on the value chain which provides the customers with the lower pricing home furniture.(Grieser, 2017). With this, it also focus on the good quality, durability and the modern designing of the products. It includes the suppliers and the customers who can sale the products and vary depending upon the competitive pricing of the customers.
Improvements needed in work
The improvement required is about how IKEA works on the pricing model with the focus on the business services that are provided to the customers. The practices of the ecommerce is necessary to compete and improve the functioning with easy adaptation processes. ((Larsson et al., 2016). The standards and the strong network of the vendors is set to add values to the project with prevailing good marketing conditions.
IKEA focus on the strengthening of the positions with the financial storm, where there is a use and major focus on providing the customers with the wide range of the products. It includes the unique marketing standards with the growth of the company (Leifland, 2016). For IKEA to work, the marketing strategies work on handling and adopting to the new and different strategies which are successful and are based on improving the cutting edge on the suppliers and the customers.
Larsson, J. and Gadde, J., 2016. Modularity and its Effects on Operations and Logistics-A Case Study at IKEA Industry. Mastors, P., 2017.
The “IKEA Approach” for Patient-Centered Care. Surgical Patient Safety: A Case-Based Approach, p.195. Leifland, C., 2016.
Improving the user experience on mobile devices for IKEA co-workers with responsive design. Brown, B.A., Bleecker, J., D'Adamo, M., Ferreira, P., Formo, J., Glöss, M., Holm, M., Höök, K., Johnson, E.C.B., Kaburuan, E. and Karlsson, A., 2016,
The IKEA Catalogue: Design Fiction in Academic and Industrial Collaborations. In GROUP (pp. 335-344). Ravn, K., 2016. The Ikea message: deconstructing Ikea's environmental discourse-Sustainability and profit. Greiser, L.M., 2017.
International Strategic Management. The examples of Ryanair, Walt Disney, IKEA and others.