Environmental factors include all those issues which surround a business such as a climate, geographical location and weather (‘Free-management-ebooks.com,” 2018, 1). Environmental factors such as infrastructure of a given country can impose some uneconomic charges on an entity (“PESTLE Analysis,” 2018, 2). For instance, people with celiac disease and dairy allergy cannot enjoy consuming customary ice cream (“Wink Frozen Desserts,” 2018, 2). It means that selling frozen ice cream which is traditional will not get market in an environment which has people suffering from celiac disease and dairy allergies (Zalengera et al., 2014, 336). Gabe Wolf had to come up with a better form of ice cream so that so that he could get a better-frozen treat. For the product to sell in the Australian market, the manufacturer has to study the Australian environment so that he can enhance the number of sales in the market (“Guides.ucf.edu,” 2018, 3).
Free-management-ebooks.com. (2018). PESTLE Analysis - Environmental Factors. [online] Available at: https://www.free-management-ebooks.com/faqst/pestle-08.htm#ixzz5O9S8joQL [Accessed 14 Aug. 2018].
Wink Frozen Desserts. (2018). Plant Based Ice Cream Alternatives. No Sugar. No Dairy.. [online] Available at: https://winkfrozendesserts.com/ [Accessed 14 Aug. 2018].
Zalengera, C., Blanchard, R.E., Eames, P.C., Juma, A.M., Chitawo, M.L. and Gondwe, K.T., 2014. Overview of the Malawi energy situation and A PESTLE analysis for sustainable development of renewable energy. Renewable and Sustainable Energy Reviews, 38, pp.335-347.
PESTLE Analysis. (2018). What is PESTLE Analysis? A Tool for Business Analysis. [online] Available at: https://pestleanalysis.com/what-is-pestle-analysis/ [Accessed 14 Aug. 2018].
Guides.ucf.edu. (2018). UCF Research Guides: Business Research -- Industry Analysis: PESTLE Analysis. [online] Available at: https://guides.ucf.edu/industryanalysis/PESTLE [Accessed 14 Aug. 2018].